Abhishek Kaushik

Commander
DISC Type : D

Founder & CEO at Mitra

New Delhi, Delhi, India

Overview

Abhishek Kaushik is the Founder and CEO of Mitra, a D2C FMCG brand he established in 2022. With over 18 years of experience in solutions sales and business development, he is focused on building Indias largest essential goods brand. Colleagues describe him as passionate, dedicated, and an energetic leader.

He is passionate about making healthy and pure food affordable for all, particularly in Indias Tier 2 and Tier 3 cities. Abhishek is a public speaker, sharing his insights on platforms like Josh Talks, and aims to reintroduce traditional ingredients from past generations back into the modern food chain.

His company, Mitra, utilizes a direct "farm-to-fork" approach and a traditional stone-grinding methodology to ensure product quality and nutritional value.

Personality Overview

Strong-Willed

Very Quick

Impact-Driven

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

D2C Growth
He founded and is rapidly scaling a D2C FMCG brand, focusing on market expansion across India and into international markets like Europe and the GCC.
FMCG Operations
He is deeply involved in end-to-end operations, from direct farmer sourcing and manufacturing to building a large-scale distribution network with thousands of retailers.
Affordable Nutrition
A core mission of his company is to provide healthy, unadulterated food at affordable prices, believing good health shouldn't be expensive.

Media Appearances

Abhishek has no verified media appearances

Work History

4-2022
Founder & CEO at Mitra
5-2017 - 9-2020
Vice President- Sales & Solutions (Emerging markets) at Conneqt Business Solutions Limited
9-2014 - 5-2017
Senior Manager (APAC)- Sales & Solutions at Concentrix
12-2012 - 9-2014
Business Manager (CoE)- Solutioning at CANON INDIA PVT. LTD
11-2010 - 11-2011
Manager- Distribution & Channel Sales at Tata Teleservices Ltd

Education

Abhishek has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : New Delhi, Delhi, India Job Level : Leadership Designation : Founder & CEO at Mitra
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Insights For Selling To Abhishek

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhishek is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Abhishek

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Abhishek move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Abhishek take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Abhishek

Personality Compatibility


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