Abhishek Sethia

Enigma
DISC Type : DCI

Client Servicing Director at 4AM Worldwide

Mumbai, Maharashtra, India

Overview

Abhishek is a Client Servicing Director at 4AM Worldwide with over a decade of experience in integrated advertising and brand planning. Described by colleagues as a strategic leader and great mentor, he earned both his Bachelors degree and MBA from Amity University and holds certifications in Generative AI.

He is an observant professional who reflects on marketing trends, workplace culture, and even future design aesthetics like the "color of the year. " A self-described "true Mumbaikar, " he also shares personal observations about his city and has a strong point of view on maintaining healthy professional boundaries.

Unique fact: He believes his job isnt to push people but to "clear the clutter" so they can grow, a core tenet of his servant leadership philosophy.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Servant Leadership
He identifies as a servant leader whose goal is to remove hurdles for his team, rather than push them, to foster growth and collaboration.
Brand Strategy
His expertise lies in brand image, positioning, and identity. He publicly critiques hollow marketing trends, showing a deep interest in authentic brand communication.
Team Mentorship
Passionate about mentoring early-career professionals to realize their full potential, a quality frequently highlighted in recommendations from his team members.

Media Appearances

Abhishek has no verified media appearances

Work History

11-2024
Client Servicing Director at 4AM Worldwide
12-2023 - 10-2024
Account Director at Makani Creatives Pvt. Ltd.
6-2023 - 11-2023
Professional development at Career Break
5-2021 - 5-2023
Account Director at 4AM Worldwide
1-2020 - 5-2021
Senior Account Manager at 4AM Worldwide

Education

2011 - 2013
Master of Business Administration (M.B.A.) from Amity University
2008 - 2011
Bachelor's Degree from Amity University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Client Servicing Director at 4AM Worldwide
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Insights For Selling To Abhishek

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhishek is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Abhishek

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Abhishek move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Abhishek take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Abhishek

Personality Compatibility


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