Abigail Sturton CFSP in

Abigail Sturton CFSP

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Head of Sales Fresh Direct UK (Sysco) at Fresh Direct (UK)
📍 Hucknall, England, United Kingdom

Abigail Sturton is a Certified Food Service Professional (CFSP) and Head of Sales at Fresh Direct UK with over 20 years of experience in the FMCG industry. She specializes in commercial strategy, driving growth, and new business acquisition for national and corporate customers. People who have worked with her describe her as tenacious, honest, and compassionate.

Outside of her professional role, Abigail is passionate about collaborative work and community involvement. She actively participates in corporate social responsibility initiatives, such as supporting charity events that provide meals for school children. She is also trained in Situational Leadership, reflecting her focus on people.

Abigail consistently receives praise for being an exceptional people manager with a natural ability to engage, motivate, and develop her teams.

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Experience
28 Years
Current Role
Head of Sales Fresh Direct UK (Sysco)
Job Level
Mid-senior
Location
Hucknall, England, United Kingdom
Personality Overview

How Abigail shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Abigail cares about

People Development
Passionate about developing people, with certifications in Situational Leadership. Recommendations repeatedly praise her as a great people manager who knows how to motivate her teams.
Commercial Strategy
Responsible for the commercial proposition and sales strategy in her roles, focusing on driving growth, new business acquisitions, and customer retention.
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Career

Work history

7-2025
Head of Sales Fresh Direct UK (Sysco)
Fresh Direct (UK)
12-2021 - 7-2025
Commercial General Manager, Brakes Catering Equipment
Brakes UK
9-2018 - 12-2021
National Account Manager (Corporate)
Brakes UK
6-2016 - 8-2018
Regional Sales Manager
Brakes UK
4-2011 - 5-2016
Sales Manager, Grocery & Independents
Coca-Cola European Partners
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-2014 - 12-2014
Situational Leadership II
The Ken Blanchard
8-2013 - 9-2014
Managing Our People
The Ken Blanchard Companies
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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