Julie Chen

Activist
DISC Type : Cd

Chief Executive Officer at Cheeky Panda | Certified B Corp

London, England, United Kingdom

Overview

Julie Chen is the Co-founder and CEO of Cheeky Panda, a sustainable tissue brand she grew from a spare room startup into a multi-million-pound B Corp. An award-winning entrepreneur with a background in supply chain management, she is recognized for her strategic vision and brand-building expertise. People describe her as a "true leader" with "world-class" brand understanding.

Originally from China, Julie has an entrepreneurial family background and an international perspective, having worked for Japanese companies and earned a Japanese-Language Proficiency Test certification. Outside of her mission-driven work, she enjoys spicy pho, is a fan of the Spice Girls, and admires the resilience of Scarlett OHara from "Gone with the Wind".

Julie once wrote to her hero, Sir David Attenborough, and received a personal reply.

Personality Overview

Logical And Quick

Meticulous

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Sustainable Innovation
Built her company around using bamboo, a fast-growing plant, to create eco-friendly alternatives to traditional paper products and disrupt the single-use disposable market.
Challenger Brands
She has successfully scaled Cheeky Panda from a concept into a major challenger brand stocked in national supermarkets, championing the growth of purpose-driven businesses.
Data-Led Decisions
Emphasizes her personal and business evolution from relying on gut instinct in the early startup days to now using data and insights to drive strategic decisions.

Media Appearances

Julie has no verified media appearances

Work History

1-2016
Chief Executive Officer at Cheeky Panda | Certified B Corp
3-2012 - 7-2017
Founder & Director at Rhythm Lifestyle Ltd
2010 - 2012
Business Development Manager at Inductec Lighting Limited
2008 - 2010
Supply Chain Manager at Stanley Electric Company Limited
2003 - 2005
International Sales Manager at Mitsui & Co., Ltd.

Education

9-2021 - 12-2021
Goldman Sachs 10 from Saïd Business School, University of Oxford
2019 - 2019
Tuck Aston Residential programme from The Tuck School of Business at Dartmouth

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Cheeky Panda | Certified B Corp
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Julie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • Their decision making speed is somewhere in the middle.
  • Can Julie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Julie

Personality Compatibility


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