Julie Chen in

Julie Chen

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Chief Executive Officer at Cheeky Panda | Certified B Corp
📍 London, England, United Kingdom

Julie Chen is the Co-founder and CEO of Cheeky Panda, a sustainable tissue brand she grew from a spare room startup into a multi-million-pound B Corp. An award-winning entrepreneur with a background in supply chain management, she is recognized for her strategic vision and brand-building expertise. People describe her as a "true leader" with "world-class" brand understanding.

Originally from China, Julie has an entrepreneurial family background and an international perspective, having worked for Japanese companies and earned a Japanese-Language Proficiency Test certification. Outside of her mission-driven work, she enjoys spicy pho, is a fan of the Spice Girls, and admires the resilience of Scarlett OHara from "Gone with the Wind".

Julie once wrote to her hero, Sir David Attenborough, and received a personal reply.

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Experience
21 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Julie cares about

Sustainable Innovation
Built her company around using bamboo, a fast-growing plant, to create eco-friendly alternatives to traditional paper products and disrupt the single-use disposable market.
Challenger Brands
She has successfully scaled Cheeky Panda from a concept into a major challenger brand stocked in national supermarkets, championing the growth of purpose-driven businesses.
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Career

Work history

1-2016
Chief Executive Officer
Cheeky Panda | Certified B Corp
3-2012 - 7-2017
Founder & Director
Rhythm Lifestyle Ltd
2010 - 2012
Business Development Manager
Inductec Lighting Limited
2008 - 2010
Supply Chain Manager
Stanley Electric Company Limited
2003 - 2005
International Sales Manager
Mitsui & Co., Ltd.
In the press

Media appearances

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Education
9-2021 - 12-2021
Goldman Sachs 10
Saïd Business School, University of Oxford
2019 - 2019
Tuck Aston Residential programme
The Tuck School of Business at Dartmouth
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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