Julie Chen
Activist · DISC type CdJulie Chen is the Co-founder and CEO of Cheeky Panda, a sustainable tissue brand she grew from a spare room startup into a multi-million-pound B Corp. An award-winning entrepreneur with a background in supply chain management, she is recognized for her strategic vision and brand-building expertise. People describe her as a "true leader" with "world-class" brand understanding.
Originally from China, Julie has an entrepreneurial family background and an international perspective, having worked for Japanese companies and earned a Japanese-Language Proficiency Test certification. Outside of her mission-driven work, she enjoys spicy pho, is a fan of the Spice Girls, and admires the resilience of Scarlett OHara from "Gone with the Wind".
Julie once wrote to her hero, Sir David Attenborough, and received a personal reply.
Read the full overview →How Julie shows up
They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.
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DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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