Ada Crenshaw

Commander
DISC Type : D

Principal Consultant at Fortestra Advisory Firm

Los Angeles Metropolitan Area, United States

Overview

Ada Crenshaw is a change management consultant with over 20 years of experience specializing in process improvement and data governance. Through her firm, Fortestra Advisory, she supports nonprofits, healthcare organizations, and city governments. A proud graduate of Grambling State University, people who have worked with her describe her as an "extremely professional" individual.

Outside of her consulting work, Ada is a passionate advocate for her alma mater, a historically black university. She has been featured in publications discussing her entrepreneurial ventures and in blogs focused on women overcoming challenges, highlighting her role as an influencer within her community.

Ada previously founded and operated Nfinite Legacy Mobile Notary, a successful mobile and remote online notary service.

Personality Overview

Risk-Taker

Impact-Driven

Very Quick

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Operational Efficiency
Her entire practice is built around helping lean organizations run smoother by installing "operational clarity, " clear workflows, and disciplined documentation.
Supporting Nonprofits
She specifically lists nonprofits and local city governments as key sectors she supports, indicating a focus on public service and community-oriented organizations.
Change Management
A core theme in her 20+ year career, she has extensive experience streamlining organizational processes at companies like Boeing and L-3 Communications.

Media Appearances

Ada has no verified media appearances

Work History

8-2022
Principal Consultant at Fortestra Advisory Firm
3-2021 - 9-2023
Mobile Notary at Nfinite Legacy Mobile Notary
Senior Product Lifecycle Management Engineer at Boeing
Principal Configuration Management Analyst/Task Lead at L-3 COMMUNICATIONS
Senior Configuration and Data Management Analyst/Lead at COM DEV USA, LLC

Education

2014 - 2016
Master's Degree from Capella University
1997 - 2001
Bachelor of Science - BS from Grambling State University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Los Angeles Metropolitan Area, United States Job Level : Junior Designation : Principal Consultant at Fortestra Advisory Firm
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Insights For Selling To Ada

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ada is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ada

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ada move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ada take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ada

Personality Compatibility


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