Ada Kong

Critic
DISC Type : C

Head of Global Marketing at GLG

Hong Kong SAR

Overview

Ada is a strategic global marketing leader at GLG, specializing in driving brand growth for B2B businesses across diverse industries. With an MBA from York University, she leads a 40+ member team, with colleagues describing her as an innovative and excellent manager. She spearheads integrated strategies to maximize global growth and revenue.

Beyond her core marketing role, Ada has a demonstrated interest in corporate responsibility, holding a certificate in Business Sustainability Management from the University of Cambridge. She is passionate about leveraging innovative technologies to connect clients with expertise and foster trusted relationships.

She is a strong advocate for leveraging AI in marketing to drive significant growth in effectiveness, efficiency, and brand distinctiveness.

Personality Overview

Critic

Information Seeker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

AI in Marketing
Believes in leveraging AI for a significant transformation in marketing effectiveness, efficiency, and brand engagement, advocating for a value-driven, human-led approach.
Global B2B Strategy
Focuses on creating integrated sales, marketing, and partnership strategies to maximize growth and revenue for B2B businesses across global markets.
Leadership & Mentorship
Leads and inspires a cross-functional team of over 40 professionals and is praised in recommendations for providing valuable mentorship and guidance.

Media Appearances

Ada has no verified media appearances

Work History

8-2025
Head of Global Marketing at GLG
4-2025 - 8-2025
Head of APAC Events, Marketing & Partnership at GLG
6-2023 - 8-2025
Head of APAC Events and Marketing at GLG
8-2020 - 12-2020
Client Strategy Consultant at AlphaSights
3-2020 - 12-2020
Client Strategy Consultant at The Ricciardi Group

Education

Master of Business Administration from York University
2-2022 - 5-2022
Certificate from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hong Kong SAR Job Level : Mid-senior Designation : Head of Global Marketing at GLG
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Insights For Selling To Ada

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ada is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ada

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ada move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ada take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ada

Personality Compatibility


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