Adam Avards

Questioner
DISC Type : c

Head of Cyber Security and Third Party Risk Policy at UK Finance

London Area, United Kingdom

Overview

Adam Avards is the Head of Cyber Security and Third Party Risk Policy at UK Finance, where he leverages over 15 years of experience from the UKs intelligence community. He specializes in communicating complex risks and shaping regulatory policy for the financial sector, holding a CISSP certification.

He has a background in Terrorism Studies from the University of St Andrews and served as a HUMINT Instructor for the UK Ministry of Defence, demonstrating a unique career transition from national security to financial services risk management.

Adam chairs multiple industry forums on cyber security and cloud risk, leading engagement on critical third-party regulatory issues for UK Finance.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Third-Party Risk
His role is centered on third-party risk policy. He frequently chairs panels and speaks on supply chain vulnerabilities and building resilience beyond the organizational perimeter.
Cyber Risk Regulation
Leads UK Finance's engagement on the critical third-party regulatory pathway and advocates for a fair and proportionate landscape for the UK's financial sector.
Operational Resilience
Focuses on the impact of regulations like DORA and discusses pressing issues for resilience professionals, such as third-party outages and supply chain attacks.

Media Appearances

S1 E12: How to build cyber resilience into supply chain relationships. Featured in UK Finance

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S1 E10: Enabling cyber resilience in a hybrid world. Featured in UK Finance

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Uncovering Hidden Cyber Risks in Your Third Party Network. Featured in UK Finance

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Work History

10-2024
Head of Cyber Security and Third Party Risk Policy at UK Finance
10-2022 - 10-2024
Principal, Cyber and Third Party Risk at UK Finance
3-2022 - 10-2022
Information Security Specialist at Orbus Software
7-2019 - 3-2022
HUMINT Instructor at UK Ministry of Defence
3-2017 - 7-2019
Security & Personnel Vetting Manager at UK Ministry of Defence

Education

2012 - 2016
BA(Hons) from The Open University
2012 - 2014
Terrorism Studies from University of St Andrews

More Information

Social Presence :

Prographics :

Exp : 20 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Cyber Security and Third Party Risk Policy at UK Finance
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Adam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Adam take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Adam

Personality Compatibility


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