Adam Brewer

Evaluator
DISC Type : Dsc

Regional Manager - EMEA Partner Sales at Xero

Chelmsford, England, United Kingdom

Overview

Adam Brewer is the Regional Manager for EMEA Partner Sales at Xero, driving go-to-market strategy across the region. With a background at ACCA and Pearson, he excels in sales leadership and team empowerment. Colleagues describe him as people-centric, supportive, and results-oriented.

While at ACCA, his focus on team wellbeing and empowerment directly contributed to his team winning the prestigious Global CEO award.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Accounting
Actively promoting and discussing the power of AI to reimagine accounting during recent Xero Talks events in Ireland.
EMEA Market Growth
His current role involves full P&L and go-to-market responsibility for driving Xero's growth across Europe, the Middle East, and Africa.
Empowering Sales Teams
Passionate about motivating and empowering teams, a focus that led to his team winning a Global CEO award at a previous company.

Media Appearances

Adam Brewer, Author at Xero Blog. Featured in Xero Blog

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Adam Brewer - Regional Manager - EMEA Partner Sales at Xero. Featured in The Org

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Work History

2-2023
Regional Manager - EMEA Partner Sales at Xero
4-2022 - 2-2023
Head of UK Business Development and Commercial at ACCA
4-2019 - 4-2022
Head of Global Sales and Marketing - B2B at ACCA
1-2018 - 4-2019
Global Employer Sales Delivery Manager at ACCA
5-2012 - 10-2015
National Account Sales Manager: UK and Scandinavia at Pearson

Education

1999 - 2003
Bachelor's Degree from Middlesex University
2021 - 2022
marketing leadership from Marketing Leadership Masterclass

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chelmsford, England, United Kingdom Job Level : Middle Designation : Regional Manager - EMEA Partner Sales at Xero
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Adam

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Adam take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Adam

Personality Compatibility


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