Adam Cleaver

Commander
DISC Type : D

Executive Director, Creative Advisory & Consulting at Collective

London, England, United Kingdom

Overview

Adam Cleaver, Director of Creative Advisory at Collective, helps global brands like Unilever scale creative production using AI and digital twins. A practitioner focused on protecting quality from mediocrity, colleagues describe him as a "brilliant creative mind" and "great writer. "

He believes the real bottleneck in AI adoption isn’t technology, but a lack of organizational courage to embrace new ways of working.

Personality Overview

Very Quick

Candid & Clear

Strong-Willed

They are not always relationship oriented.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

AI in Creative
He leads Collective's work with clients like Unilever, using AI and partnerships with NVIDIA to rebuild creative and production workflows while protecting brand quality.
Digital Twin Technology
He is a vocal advocate for using digital twins—hyper-realistic virtual product replicas—to ensure brand consistency and streamline creative production at an industrial scale.
Scaling Creative Quality
A core focus of his work is building systems that prevent automation from turning efficiency into mediocrity, ensuring creative excellence is maintained at scale.

Media Appearances

Adam has no verified media appearances

Work History

1-2025
Executive Director, Creative Advisory & Consulting at Collective
10-2004
Founding Partner at Collective
Chief Creative and Strategy Officer at Collective
6-2000 - 10-2004
Head of Copy/Creative Lead at AKQA
12-1997 - 6-2000
Senior Copywriter at Proximity

Education

1991 - 1994
BA from University of Nottingham
Education details unavailable from Longslade Community College

More Information

Social Presence :

Prographics :

Exp : 27 Location : London, England, United Kingdom Job Level : Senior Designation : Executive Director, Creative Advisory & Consulting at Collective
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adam

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Adam take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Adam

Personality Compatibility


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