Adam Cleaver in

Adam Cleaver

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Executive Director, Creative Advisory & Consulting at Collective
📍 London, England, United Kingdom

Adam Cleaver, Director of Creative Advisory at Collective, helps global brands like Unilever scale creative production using AI and digital twins. A practitioner focused on protecting quality from mediocrity, colleagues describe him as a "brilliant creative mind" and "great writer. "

He believes the real bottleneck in AI adoption isn’t technology, but a lack of organizational courage to embrace new ways of working.

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Experience
27 Years
Current Role
Executive Director, Creative Advisory & Consulting
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Adam cares about

AI in Creative
He leads Collective's work with clients like Unilever, using AI and partnerships with NVIDIA to rebuild creative and production workflows while protecting brand quality.
Digital Twin Technology
He is a vocal advocate for using digital twins—hyper-realistic virtual product replicas—to ensure brand consistency and streamline creative production at an industrial scale.
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Career

Work history

1-2025
Executive Director, Creative Advisory & Consulting
Collective
10-2004
Founding Partner
Collective
Chief Creative and Strategy Officer
Collective
6-2000 - 10-2004
Head of Copy/Creative Lead
AKQA
12-1997 - 6-2000
Senior Copywriter
Proximity
In the press

Media appearances

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Education
1991 - 1994
BA
University of Nottingham
Education details unavailable
Longslade Community College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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