Adam Edmiston

Observer
DISC Type : ic

Product Advisor at CaptivateIQ

San Francisco, California, United States

Overview

Adam Edmiston is the Senior Director of Revenue Strategy & Operations at Bloomreach, where he leads a global team of over 25 people. His expertise spans Go-to-Market strategy, sales operations, and incentive compensation design, with previous leadership roles at Amplitude and Coda. He holds a Bachelors from UC Santa Barbara.

There is no publicly available information about Adams personal life or hobbies. His professional activities, such as speaking at industry events and advising other companies, seem to be his primary focus outside of his main role.

He serves as a Product Advisor for CaptivateIQ, his commission management provider, helping them develop a new planning product to solve inefficiencies he experienced firsthand with spreadsheet-based sales planning.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Revenue Operations
Leads the global Revenue Strategy & Operations organization at Bloomreach, covering sales operations, post-sales operations, systems, and the deal desk.
Sales Planning
Passionate about improving sales planning processes, he is a vocal advocate for moving beyond unwieldy spreadsheets and has partnered with CaptivateIQ on their planning product.
Go-to-Market Strategy
A core focus throughout his career, he has owned global GTM planning and analytics at companies like Amplitude and Bloomreach.

Media Appearances

Adam Edmiston - Director, Revenue Operations & Strategy at Bloomreach | The Org. Featured in The Org

See Now

Work History

3-2024 - 12-2024
Product Advisor at CaptivateIQ
8-2023
Senior Director, Revenue Strategy & Operations at Bloomreach
9-2022 - 8-2023
Sales Operations Leader at Coda
4-2021 - 9-2022
Director, GTM Planning at Amplitude
4-2019 - 4-2021
GTM & Sales Senior Finance Manager at Amplitude

Education

Bachelor of Arts (B.A.) from UC Santa Barbara
Education details unavailable from Folsom High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Senior Designation : Product Advisor at CaptivateIQ
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Adam

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Adam take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Adam

Personality Compatibility


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