Adam Frank

Questioner
DISC Type : c

Vice President Marketing at Rootly

Toronto, Ontario, Canada

Overview

Adam has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Adam has no verified topics they care about

Media Appearances

Adam has no verified media appearances

Work History

1-2025
Vice President Marketing at Rootly
1-2024 - 12-2025
Vice President Marketing, Head of Growth at Foxglove
11-2022 - 12-2023
Senior Vice President Product Management, Senior Vice President Marketing at Armory
1-2022 - 11-2022
Vice President of Product Management, Vice President Product Marketing at Armory
1-2020 - 1-2022
Vice President of Product Management, Vice President of Product Marketing at Moogsoft

Education

2005 - 2006
Information Technology from Saint Mary's University
2008 - 2008
Education details unavailable from The George Washington University School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Vice President Marketing at Rootly
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Adam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Adam take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Adam

Personality Compatibility


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