Adam Good

Trailblazer
DISC Type : DI

Founder, Growth Accelerator (Summer Cohort) at Sputnik ATX VC

Sydney, New South Wales, Australia

Overview

Adam Good is the Founder and CEO of Auric Essentials, a health-tech company pioneering "Mood-as-a-Service™". With 30 years in digital transformation for global brands, he combines data, creativity, and technology to drive growth. People who have worked with him describe him as a "Creative Leader, " a "Digital Native, " and a "big picture thinker. "

Adam is passionate about how intentionally designed environments can shape human feelings and support well-being. He focuses on creating spaces that foster calm, focus, and recovery, which is a core philosophy behind his current venture. He has spoken at various tech and health summits globally, including in Austin and Hong Kong.

His company, Auric Essentials, was named the Australian Startup of the Year and will represent the country at the Entrepreneurship World Cup in Riyadh.

Personality Overview

Informal

Assertive

Values Relationships

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.

Topics They Care About

Mood as a Service™
He is building and pioneering this new category, using scent intelligence to help people regulate stress, focus, and sleep through his company, Auric Essentials.
Health Technology
His current venture, Auric, operates at the intersection of AI, IoT, and wellness to address mental health and well-being through innovative, personalized solutions.
Scent Intelligence
He is turning scent into a programmable, data-driven layer for ambient computing, combining the science of olfaction with biometric signals to create adaptive environments.

Media Appearances

Impact Interview: Adam Good, Founder of Auric Essentials. Featured in Global Good

See Now

Work History

7-2025 - 11-2025
Founder, Growth Accelerator (Summer Cohort) at Sputnik ATX VC
8-2024 - 10-2024
Founder in Residence at Antler
6-2023
Founder, CEO at Auric
3-2021 - 4-2023
Advisory Board Member at Mozaik Play
1-2019 - 6-2023
Executive Director Marketing Technology at WPP

Education

2016 - 2018
Master of Business Administration - MBA from The Australian National University
2008 - 2010
Associate's degree from University of Melbourne

More Information

Social Presence :

Prographics :

Exp : 36 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Founder, Growth Accelerator (Summer Cohort) at Sputnik ATX VC
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Adam

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Adam take some risk or not?

  • If necessary, they will be ready to take risks.

You And Adam

Personality Compatibility


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