Adam Good is the Founder and CEO of Auric Essentials, a health-tech company pioneering "Mood-as-a-Service™". With 30 years in digital transformation for global brands, he combines data, creativity, and technology to drive growth. People who have worked with him describe him as a "Creative Leader, " a "Digital Native, " and a "big picture thinker. "
Adam is passionate about how intentionally designed environments can shape human feelings and support well-being. He focuses on creating spaces that foster calm, focus, and recovery, which is a core philosophy behind his current venture. He has spoken at various tech and health summits globally, including in Austin and Hong Kong.
His company, Auric Essentials, was named the Australian Startup of the Year and will represent the country at the Entrepreneurship World Cup in Riyadh.
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