Adam Good in

Adam Good

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Founder, Growth Accelerator (Summer Cohort) at Sputnik ATX VC
📍 Sydney, New South Wales, Australia

Adam Good is the Founder and CEO of Auric Essentials, a health-tech company pioneering "Mood-as-a-Service™". With 30 years in digital transformation for global brands, he combines data, creativity, and technology to drive growth. People who have worked with him describe him as a "Creative Leader, " a "Digital Native, " and a "big picture thinker. "

Adam is passionate about how intentionally designed environments can shape human feelings and support well-being. He focuses on creating spaces that foster calm, focus, and recovery, which is a core philosophy behind his current venture. He has spoken at various tech and health summits globally, including in Austin and Hong Kong.

His company, Auric Essentials, was named the Australian Startup of the Year and will represent the country at the Entrepreneurship World Cup in Riyadh.

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Experience
36 Years
Current Role
Founder, Growth Accelerator (Summer Cohort)
Job Level
Leadership
Location
Sydney, New South Wales, Australia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Adam cares about

Mood as a Service™
He is building and pioneering this new category, using scent intelligence to help people regulate stress, focus, and sleep through his company, Auric Essentials.
Health Technology
His current venture, Auric, operates at the intersection of AI, IoT, and wellness to address mental health and well-being through innovative, personalized solutions.
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Career

Work history

7-2025 - 11-2025
Founder, Growth Accelerator (Summer Cohort)
Sputnik ATX VC
8-2024 - 10-2024
Founder in Residence
Antler
6-2023
Founder, CEO
Auric
3-2021 - 4-2023
Advisory Board Member
Mozaik Play
1-2019 - 6-2023
Executive Director Marketing Technology
WPP
In the press

Media appearances

Impact Interview: Adam Good, Founder of Auric Essentials. Featured in Global Good
See now
Education
2016 - 2018
Master of Business Administration - MBA
The Australian National University
2008 - 2010
Associate's degree
University of Melbourne
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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