Adam Hartnell in

Adam Hartnell

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Principal Sales Engineer at Buynomics
📍 Germany

Adam is a Principal Sales Engineer at Buynomics with a background in customer strategy and account management at major firms like Ab-InBev and Unilever. He holds both a Bachelors and a Master of Science degree from the University of Birmingham, blending technical knowledge with commercial expertise.

His personal passions align with sustainability and conscious consumerism. He actively encourages thinking about purchase consequences and supports initiatives that tackle food waste. This interest led him to found a business focused on reducing waste in the craft beer industry, supporting UK-based breweries.

Adam founded the Green Bottle Shop, an initiative to help UK craft breweries sell surplus beer to prevent waste.

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Experience
12 Years
Current Role
Principal Sales Engineer
Job Level
Mid-senior
Location
Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Adam cares about

Sustainable Business
Founded a business to reduce waste in the craft beer industry and posts about the importance of conscious consumerism and tackling food waste.
Craft Beer Industry
Has direct experience working with craft breweries through his founder role at Green Bottle Shop and his strategy role at ZX Ventures (Ab-InBev).
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Career

Work history

4-2025
Principal Sales Engineer
Buynomics
11-2023 - 4-2025
Principal Customer Value Manager
Buynomics
10-2020 - 2-2024
Founder
Green Bottle Shop
3-2019 - 10-2020
(Ab-InBev/Camden Town Brewery/Beer Hawk) Senior Customer Strategy Manager
ZX Ventures
8-2017 - 2-2019
Customer Account Manager - Co-Op
Unilever
In the press

Media appearances

What Separates the Winners and Losers in GTM? – Hit Your Numbers (Podcast Episode featuring Adam Hartnell, Principal Sales Engineer, Buynomics). Featured in Apple Podcasts
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Articles by Adam Hartnell – Buynomics. Featured in Buynomics
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Education
2011 - 2012
Master of Science (MSc)
University of Birmingham
2008 - 2011
BA (Hons) Geography 2:1
University of Birmingham
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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