Ingo Reinhardt in

Ingo Reinhardt

Examiner · DISC type cs
Founder & Managing Director at Buynomics
📍 Cologne, North Rhine-Westphalia, Germany

Dr. Ingo Reinhardt is the Founder and Managing Director of Buynomics, an AI platform for commercial decision-making. An expert in Revenue Growth Management, he co-authored "The Pricing Playbook" and holds a Ph. D. from the University of Cologne, with postdoctoral research completed at the University of Oxfords Saïd Business School.

He developed Buynomics "Virtual Shopper" AI to simulate customer purchasing behavior, helping global brands forecast the impact of their commercial strategies.

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Experience
17 Years
Current Role
Founder & Managing Director
Job Level
Leadership
Location
Cologne, North Rhine-Westphalia, Germany
Personality Overview

How Ingo shows up

Late Adopter
Process Oriented
Overcautious

They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Ingo cares about

Revenue Growth Management
He advocates for a holistic RGM approach that coordinates price, promotions, portfolio mix, and trade terms, which is a central theme in his book.
AI-driven Forecasting
He champions using specialized AI, like his company's "Virtual Shoppers, " to accurately predict sales outcomes, cautioning against using general GenAI for pricing decisions.
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Career

Work history

7-2018
Founder & Managing Director
Buynomics
3-2009 - 6-2018
Senior Director
Simon-Kucher & Partners
In the press

Media appearances

Ingo Reinhardt Releases The Pricing Playbook. Featured in Buynomics
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Buynomics raises $30,000,000 at Series B on 2025-03-26 – Ingo Reinhardt featured. Featured in Founder Lodge
+3 more appearances Login to view media
Education
2002 - 2007
Dr. rer. pol.
University of Cologne
2007 - 2009
Postdoctoral researcher
Saïd Business School, University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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