Ingo Reinhardt

Examiner
DISC Type : cs

Founder & Managing Director at Buynomics

Cologne, North Rhine-Westphalia, Germany

Overview

Dr. Ingo Reinhardt is the Founder and Managing Director of Buynomics, an AI platform for commercial decision-making. An expert in Revenue Growth Management, he co-authored "The Pricing Playbook" and holds a Ph. D. from the University of Cologne, with postdoctoral research completed at the University of Oxfords Saïd Business School.

He developed Buynomics "Virtual Shopper" AI to simulate customer purchasing behavior, helping global brands forecast the impact of their commercial strategies.

Personality Overview

Late Adopter

Process Oriented

Overcautious

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Revenue Growth Management
He advocates for a holistic RGM approach that coordinates price, promotions, portfolio mix, and trade terms, which is a central theme in his book.
AI-driven Forecasting
He champions using specialized AI, like his company's "Virtual Shoppers, " to accurately predict sales outcomes, cautioning against using general GenAI for pricing decisions.
Strategic Pricing
He emphasizes the difference between having a pricing strategy and an effective operating model that allows companies to execute it consistently and at scale.

Media Appearances

Ingo Reinhardt Releases The Pricing Playbook. Featured in Buynomics

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Buynomics raises $30,000,000 at Series B on 2025-03-26 – Ingo Reinhardt featured. Featured in Founder Lodge

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Event recordings | Ingo Reinhardt. Featured in Buynomics

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Work History

7-2018
Founder & Managing Director at Buynomics
3-2009 - 6-2018
Senior Director at Simon-Kucher & Partners

Education

2002 - 2007
Dr. rer. pol. from University of Cologne
2007 - 2009
Postdoctoral researcher from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cologne, North Rhine-Westphalia, Germany Job Level : Leadership Designation : Founder & Managing Director at Buynomics
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Insights For Selling To Ingo

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ingo is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Ingo

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ingo move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Ingo take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Ingo

Personality Compatibility


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