Adam Oldfield

Galvanizer
DISC Type : Id

Chief Executive Officer at Force24 - Marketing Automation

Leeds, England, United Kingdom

Overview

Adam Oldfield is the CEO and Founder of Force24, a rapidly growing UK-based marketing automation platform. With a background in Civil Engineering from Leeds Beckett University, he is driven by a vision to make intelligent marketing technology accessible to all. People who have worked with him describe him as knowledgeable, passionate, and an excellent salesman.

Personality Overview

Persuader

Pragmatic

People-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Topics They Care About

Marketing Automation
As the founder of Force24, his entire career is dedicated to building and promoting easy-to-use marketing automation technology for businesses of all sizes.
UK Martech
He proudly identifies as a "UK Martech Founder" in his professional headline, indicating a strong focus on and passion for the British technology and marketing landscape.
Email & SMS Marketing
His recent social media activity highlights a focus on evolving email deliverability rules and the strategic importance of SMS as a powerful channel for travel marketing.

Media Appearances

Adam has no verified media appearances

Work History

11-2020
Chief Executive Officer at Force24 - Marketing Automation
1-2011 - 11-2020
Managing Director at Force24 - Marketing Automation
1-2006 - 10-2010
Owner at outside the box OTB
9-1999 - 1-2006
Managing Director at Zagota (uk)Ltd
1999 - 5-2011
Director at outside the box OTB

Education

1998 - 2000
Civil Engineering from Leeds Beckett University
Education details unavailable from York St. John University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Force24 - Marketing Automation
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Appeal to their sense of self-worth and how they will impact their organization
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Adam

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Adam take some risk or not?

  • They can take risks if necessary.

You And Adam

Personality Compatibility


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