Adam Renna

Supporter
DISC Type : s

Director of Strategic Accounts at Motive

New York, New York, United States

Overview

Adam Renna serves as the Head of Enterprise Accounts at MediaRadar, where he has progressed through various sales roles. His background includes business development and marketing, supported by a Bachelors Degree from St. Josephs College.

Outside of his professional life, Adam has a strong background in athletics. He was a mens basketball player in college and later applied his experience as a head coach and trainer, focusing on player recruitment and skill development.

Unique fact: Adam was a forward on the St. Josephs College mens basketball team.

Personality Overview

Thoughtful In Approach

Social Proof Driven

Procedural

They are unlikely to become strong champions as they don't prefer pushing other people.  They are motivated by the potential impact of their decision on the organization. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Advertising Sales
He has built his career at MediaRadar, a company that provides competitive insights and analysis for ad sales professionals.
AI in Advertising
Shared insights from a talk on how Google's AI will create more effective campaigns and increase conversions, showing an interest in industry innovations.
Professional Networking
He publicly posted about attending the POSSIBLE 2023 conference in Miami, expressing a desire to connect with other attendees.

Media Appearances

Adam has no verified media appearances

Work History

2-2026
Director of Strategic Accounts at Motive
1-2022 - 1-2026
Head of Enterprise Accounts at MediaRadar, Inc.
3-2018 - 1-2022
Senior Enterprise Account Executive at MediaRadar, Inc.
9-2015 - 3-2018
Account Executive at MediaRadar, Inc.
6-2014 - 9-2015
Business Development Associate - Chicago at TheMuse.com

Education

2010 - 2013
Bachelor's Degree from St. Joseph's College (NY)
2010 - 2013
Bachelor's Degree from St. Joseph's University New York

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Director of Strategic Accounts at Motive

Interested in

Sports

Basketball

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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Focus your pitch on the impact that you could help them have on their organization
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Adam

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Adam take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Adam

Personality Compatibility


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