Adam Rider

Energizer
DISC Type : I

Head of Smart Meters at EDF Energy

Greater Brighton and Hove Area, United Kingdom

Overview

Adam Rider is the Head of Smart Meters at EDF Energy, with a history of leadership roles within the company, including Director of Customer Services and Director of SME. He holds a degree in Business Administration and Management from the University of Nottingham and is focused on large-scale technology implementation in the energy sector.

He has progressed through multiple director-level positions within EDF Energy, showcasing deep expertise across customer service, SME business, and smart metering technology.

Personality Overview

Imaginative

Believer

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Smart Metering
As the current Head of Smart Meters, he is directly responsible for the strategy and implementation of this core technology initiative at EDF Energy.
Customer Experience
His previous role as Director of Customer Services highlights a long-standing focus on improving the end-user experience in the energy sector.
SME Business Needs
Formerly the Director for Small Medium Enterprises, he has deep insight into the specific energy challenges and service requirements of business customers.

Media Appearances

Adam has no verified media appearances

Work History

9-2012
Head of Smart Meters at EDF Energy
7-2009 - 1-2012
Small Medium Enterprise, Director at EDF Energy
1-2007 - 7-2009
Director of Customer Services at EDF Energy

Education

Adam has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Mid-senior Designation : Head of Smart Meters at EDF Energy
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Adam

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Adam take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Adam

Personality Compatibility


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