Adam Robertson

Commander
DISC Type : D

VP of Sales at Passionfruit

London, England, United Kingdom

Overview

Adam is the VP of Sales at Passionfruit, an early-stage GTM leader focused on scaling sales functions for SaaS and B2B marketplaces. A graduate of UCL, he has a track record of tripling logo acquisition and significantly improving quota attainment. Colleagues describe him as innovative, dedicated, and a caring mentor.

Outside of his professional life, Adam is passionate about skiing, tennis, and general fitness. He also has a keen interest in horology—the art and science of timekeeping and watches—which points to an appreciation for precision and craftsmanship.

Unique fact: Adam is a Limited Partner at JamJar Investments, actively investing in and supporting the startup ecosystem beyond his executive role.

Personality Overview

Very Quick

Risk-Taker

Decisive

They are not always relationship oriented.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Scaling Sales Teams
At Passionfruit, he grew the sales function, tripled new logo acquisition in a year, and established the SDR function from the ground up.
Go-to-Market Strategy
As an early-stage GTM leader, he joined Passionfruit at Series A to build and scale their sales engine, reporting directly to the CEO.
MEDDPICC Framework
He implemented and taught MEDDPICC as Passionfruit's official sales methodology, demonstrating a focus on structured and effective sales processes.

Media Appearances

Adam has no verified media appearances

Work History

12-2025
VP of Sales at Passionfruit
1-2025 - 12-2025
Head of Commercial at Passionfruit
12-2021
Limited Partner at JamJar Investments
2-2024 - 12-2024
Senior Account Executive at DigitalGenius
1-2022 - 1-2024
Account Executive at DigitalGenius

Education

2019 - 2020
Master of Science - MSc from UCL School of Management
2014 - 2017
BSc Information Management for Business from UCL

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Senior Designation : VP of Sales at Passionfruit
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adam

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Adam take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Adam

Personality Compatibility


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