Adam Robertson in

Adam Robertson

Login to view DISC.
VP of Sales at Passionfruit
📍 London, England, United Kingdom

Adam is the VP of Sales at Passionfruit, an early-stage GTM leader focused on scaling sales functions for SaaS and B2B marketplaces. A graduate of UCL, he has a track record of tripling logo acquisition and significantly improving quota attainment. Colleagues describe him as innovative, dedicated, and a caring mentor.

Outside of his professional life, Adam is passionate about skiing, tennis, and general fitness. He also has a keen interest in horology—the art and science of timekeeping and watches—which points to an appreciation for precision and craftsmanship.

Unique fact: Adam is a Limited Partner at JamJar Investments, actively investing in and supporting the startup ecosystem beyond his executive role.

Read the full overview →
Experience
6 Years
Current Role
VP of Sales
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

How Adam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Adam cares about

Scaling Sales Teams
At Passionfruit, he grew the sales function, tripled new logo acquisition in a year, and established the SDR function from the ground up.
Go-to-Market Strategy
As an early-stage GTM leader, he joined Passionfruit at Series A to build and scale their sales engine, reporting directly to the CEO.
+5 more topics Login to view topics
Career

Work history

12-2025
VP of Sales
Passionfruit
1-2025 - 12-2025
Head of Commercial
Passionfruit
12-2021
Limited Partner
JamJar Investments
2-2024 - 12-2024
Senior Account Executive
DigitalGenius
1-2022 - 1-2024
Account Executive
DigitalGenius
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2020
Master of Science - MSc
UCL School of Management
2014 - 2017
BSc Information Management for Business
UCL
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Adam. Free, 10 seconds.