Adam Robson

Energizer
DISC Type : I

Executive Chair at Strip Tinning Holdings PLC

Woodbridge, England, United Kingdom

Overview

Adam Robson is a seasoned Chairman and CEO with deep expertise in the automotive and technology sectors. He chairs multiple boards, including Strip Tinning Holdings PLC and Prodrive Composites, specializing in strategic turnarounds, M&A, and raising capital. He holds an MBA from INSEAD and an MSc from Imperial College London.

He was appointed CEO of Torotrak plc with a specific mandate to turn around the automotive green technology company and realize shareholder value within three years.

Personality Overview

Full Of Energy

Informal

Believer

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Automotive Technology
His career includes leadership roles at multiple automotive and motorsport technology suppliers like Strip Tinning, bf1systems, and Prodrive Composites.
Business Turnaround
Was appointed CEO of Torotrak plc specifically to turn the business around, demonstrating expertise in restructuring and value creation under pressure.
M&A and Restructuring
Has a background as a PE Operating Partner responsible for restructuring acquired portfolios and a track record in M&A.

Media Appearances

Adam has no verified media appearances

Work History

2-2022 - 6-2025
Executive Chair at Strip Tinning Holdings PLC
11-2019
Chair at bf1systems Ltd
4-2018 - 3-2019
Interim Operations Director at MELROSE INDUSTRIES PLC
5-2017 - 11-2024
Chair at PRODRIVE COMPOSITES LIMITED
4-2015 - 12-2017
CEO at Torotrak plc

Education

1988 - 1989
MBA from INSEAD
1982 - 1983
MSc from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 33 Location : Woodbridge, England, United Kingdom Job Level : N/A Designation : Executive Chair at Strip Tinning Holdings PLC
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Adam

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Adam take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Adam

Personality Compatibility


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