Adam Setch

Commander
DISC Type : D

Founder at Meme Driven Dev

Miami-Fort Lauderdale Area, United States

Overview

Adam is the Chief Architect and Vice President at World Kinect, leading its global architecture practice and digital transformation. He has over 15 years of experience in software delivery, specializing in API strategy, developer experience, and platform product management. His peers describe him as hardworking, brilliant, and passionate.

Outside of his executive role, Adam is deeply involved in the open-source community as a maintainer and contributor to numerous projects. He is the creator of personal productivity applications like Atlassify, a tool for managing Atlassian notifications, demonstrating his passion for hands-on software engineering.

He is a founding member of Apollo GraphQLs Technical Advisory Board, shaping the future of GraphQL in large-scale environments.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Developer Experience (DX)
A core focus of his role and personal projects. He is a vocal advocate for improving developer productivity and building strong engineering communities.
API & Integration
He drives API strategy at a Fortune 100 company and is a founding member of the Apollo GraphQL Technical Advisory Board, specializing in GraphQL, REST, and AsyncAPI.
Open-Source Software
He is the creator of the Atlassify app, a maintainer for Gitify, and a contributor to high-profile projects like Renovate and the Netflix DGS Framework.

Media Appearances

Adam has no verified media appearances

Work History

4-2025
Founder at Meme Driven Dev
9-2024
Vice President, Architecture (Chief Architect) at World Kinect
9-2024
Founding Member - Technical Advisory Board at Apollo GraphQL
9-2024
Creator at Atlassify
6-2023 - 9-2024
Vice President, Domain Architecture - Aviation, Land & Marine at World Kinect

Education

2005 - 2008
Bachelor of Information Technology from The University of Queensland
2005 - 2008
Bachelor of Science from The University of Queensland

More Information

Social Presence :

Prographics :

Exp : 21 Location : Miami-Fort Lauderdale Area, United States Job Level : Senior Designation : Founder at Meme Driven Dev
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adam

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can take decisions very fast if you manage to convince them.
  • Can Adam take some risk or not?

  • The risks don’t matter much to them.

You And Adam

Personality Compatibility


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