Adam Sharp

Pioneer
DISC Type : SDI

CEO & Cofounder at Clevertouch Consulting

East Hampshire, England, United Kingdom

Overview

Adam Sharp is the CEO and Co-founder of Clevertouch Consulting, Europes first marketing technology consultancy. With a background at S&P 500 firms like IBM and an MBA from the University of Southampton, he is a Fellow of the IDM and teaches Martech at London Business School. Colleagues describe him as knowledgeable, creative, and pragmatic.

Originally from Australia, Adam now resides in Hampshire with his wife. He attended Cardiff University to study Applied Psychology and play rugby. He has a keen interest in business history and enjoys reading about 19th-century entrepreneurs and social reformers. He has three grown-up children.

To ensure his company remained market-led, he intentionally did not hire a single salesperson for the first four years of business.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

The Martech Spine
He created and champions this concept, which advocates for simplifying the martech stack by focusing on core, integrated technologies before adding more complex tools.
Values-Driven Business
He aims to build a company with a strong stakeholder culture, emphasizing reputation over revenue and admiring the business ethics of 19th-century Quaker entrepreneurs.
Modern B2B Marketing
His entire career is focused on helping large B2B organizations like Fujitsu, Deloitte, and PayPal solve complex marketing challenges with technology and strategy.

Media Appearances

Insights from Adam Sharp: Martech Interview. Featured in Clevertouch Consulting

See Now

Work History

10-2008
CEO & Cofounder at Clevertouch Consulting
Sr. Director Marketing, EMEA at Pillar Data Systems
Group Marketing Director at Iron Mountain
Acting EMEA Marketing Director at Brocade
Marketing Director EMEA at Quantum Peripherals

Education

1984 - 1987
BSc Hons from Cardiff University / Prifysgol Caerdydd
1992 - 1994
MBA from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 17 Location : East Hampshire, England, United Kingdom Job Level : Leadership Designation : CEO & Cofounder at Clevertouch Consulting
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Adam

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are generally fast movers and can take quick decisions
  • Can Adam take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Adam

Personality Compatibility


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