Caleb Kruse - Mr. Paid Social

Enigma
DISC Type : Dci

Owner at Kruse Media LLC

Seattle, Washington, United States

Overview

Caleb Kruse is a seasoned paid media expert with over 12 years of experience and more than $150 million in managed ad spend. As the founder of Kruse Media and adtable. ai, and the creator behind @mr. paidsocial, he focuses on leveraging AI and automation. Colleagues have called him "The Wizard" for his advanced Excel skills.

He has built a prominent personal brand as "@mr. paidsocial, " amassing over 300, 000 followers across social media platforms where he educates on advertising.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Paid Social Advertising
He has managed over $150M in ad spend and now runs the "Mr. Paid Social Academy" to teach others how to master Meta, TikTok, and Google ads.
AI & Automation
A core passion, he focuses on using AI and automation to scale ad operations, save time, and improve efficiency, which is a key pillar of his consulting and courses.
Creative Strategy
Emphasizes the importance of creative testing and optimization within his advertising frameworks and educational content, offering swipe files and analysis of top-performing ads.

Media Appearances

Caleb has no verified media appearances

Work History

9-2023
Owner at Kruse Media LLC
1-2021 - 9-2023
Director - Paid Social at Fluent, Inc
2-2020 - 1-2021
Head of Paid Social at Fluent, Inc
1-2018 - 2-2020
Senior Media Buyer at Fluent, Inc
10-2014 - 12-2017
Senior Media Buyer at Lifescript

Education

Bachelor's degree from Whitworth University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Seattle, Washington, United States Job Level : N/A Designation : Owner at Kruse Media LLC
URL has been copied!

Insights For Selling To Caleb

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caleb is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Caleb

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Caleb move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Caleb take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Caleb

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.