Adebimpe (‘Bimpe) Adio, MBA

Questioner
DISC Type : c

Senior Marketing Manager, Dove Skin Cleansing at Unilever

Canada

Overview

Adebimpe Adio is a seasoned Senior Marketing Manager at Unilever with over 13 years of international experience. An Ivey MBA graduate, she specializes in driving profitable growth for world-class brands like Dove by leveraging consumer insights to execute strategic marketing plans and manage brand P&L.

Outside of her core responsibilities, she is passionate about fostering professional communities. She has served as President of the Marketing & Sales Club during her MBA and actively promotes networking events, such as for Lean In Toronto, demonstrating a commitment to connection and mentorship.

Unique fact: She spearheaded the highly successful and much-talked-about Dove X Crumbl brand collaboration in Canada.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Global Brand Strategy
Manages P&L for iconic brands like Dove at Unilever, with over a decade of experience driving brand growth across three different countries.
Consumer-Led Innovation
Leverages consumer insights to craft strategic plans and launch innovative partnerships, such as the successful Dove X Crumbl collaboration in Canada.
Mentoring & Leadership
Described by colleagues as an "outstanding mentor" and has held leadership positions like President of the Ivey Business School's Marketing & Sales Club.

Media Appearances

Adebimpe has no verified media appearances

Work History

8-2024
Senior Marketing Manager, Dove Skin Cleansing at Unilever
11-2021 - 7-2024
Snr. Brand Manager, Dove Men+Care Skin Cleansing and Masterbrand Lead at Unilever
3-2020 - 3-2021
MBA at Ivey Business School at Western University
9-2019 - 1-2020
Marketing Manager and Category Lead, Laundry at Unilever
1-2017 - 9-2019
Senior Brand Manager, DiG at Unilever

Education

2020 - 2021
Master of Business Administration - MBA from Ivey Business School at Western University
2019 - 2019
Certified Digital Marketing Professional from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 11 Location : Canada Job Level : Middle Designation : Senior Marketing Manager, Dove Skin Cleansing at Unilever
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Insights For Selling To Adebimpe (‘Bimpe)

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adebimpe (‘Bimpe) is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Adebimpe (‘Bimpe)

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adebimpe (‘Bimpe) move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Adebimpe (‘Bimpe) take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Adebimpe (‘Bimpe)

Personality Compatibility


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