Adel Jawhary

Sharpshooter
DISC Type : DC

Chief Executive Officer at ECG Brands

Ottawa, Ontario, Canada

Overview

Adel Jawhary is the CEO and founder of ECG Brands, overseeing Rydel Roofing and Deckify. A mechanical engineer and five-year military veteran, he grew his roofing business from a single crew at 18 into a national franchise with over 25 locations, focusing on scalable systems and franchisee success.

Outside of his business ventures, Adel is a devoted father dedicated to creating a lasting legacy both professionally and at home. His leadership style is heavily influenced by the discipline and resilience he developed during his time in the Canadian Armed Forces, a background he is proud of.

He launched his first business in 2012 while still completing his engineering degree at Carleton University.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Franchise Success
He focuses on providing entrepreneurs with robust systems, training, and centralized support to build scalable, high-performing home service businesses.
Systems Over Effort
Believes that structured systems and proven processes consistently outperform individual effort, a key lesson from scaling his franchise network.
Developing Leaders
Emphasizes a leadership-driven model where franchisees focus on sales management and team building, stating that roofing experience is not required but a business mindset is critical.

Media Appearances

Adel has no verified media appearances

Work History

1-2023
Chief Executive Officer at ECG Brands
8-2021 - 1-2024
Chief Operating Officer at Swift Clinics
9-2019 - 1-2024
Chief Executive Officer at Luxii Health and Wellness
1-2012
Chief Executive Officer at Rydel - Roofing, Siding & Exterior Renovations
4-2010 - 12-2014
Corporal at Canadian Armed Forces / Forces armées canadiennes

Education

2011 - 2016
Bachelor of Engineering (BEng) from Carleton University
2006 - 2009
Education details unavailable from Sturgeon Heights Highschool

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ottawa, Ontario, Canada Job Level : N/A Designation : Chief Executive Officer at ECG Brands
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Insights For Selling To Adel

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adel

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Adel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Adel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Adel

Personality Compatibility


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