Adnan Sporo

Examiner
DISC Type : cs

Co-Founder at Brayns

Greater Malmö Metropolitan Area, Sweden

Overview

Adnan Sporo is the CEO and Co-founder of Finshark, utilizing his 15 years of experience in the fintech and payments sector to drive innovation in open banking. He holds dual bachelors degrees from Lund University in International Business and Political Science, giving him a unique multidisciplinary perspective on the industry.

Beyond his corporate role, Adnan has a strong academic interest in political and social dynamics. While at university, he authored papers on topics such as the handling of extremism in Sweden and the social movements that drove significant societal change in the former Yugoslavia and Egypt.

He passionately describes Finshark as his "heart and soul, " driven by a personal mission to disrupt and democratize the financial market.

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Open Banking
As the CEO of Finshark, his primary mission is to remove friction in online payments and enable embedded finance through open banking technology.
Democratizing Finance
He has stated that his core belief is that technology like open banking can be used to improve, disrupt, and democratize the financial market.
A2A Payments
He has publicly advocated for greater education and marketing around Account-to-Account (A2A) payments to build consumer trust and drive wider adoption.

Media Appearances

Adnan has no verified media appearances

Work History

7-2025
Co-Founder at Brayns
1-2019
CEO at Finshark

Education

2006 - 2009
Bachelor of Science - BS from Lund University
2002 - 2007
Bachelor's degree from Lund University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Leadership Designation : Co-Founder at Brayns
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Insights For Selling To Adnan

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adnan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Adnan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Adnan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Adnan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Adnan

Personality Compatibility


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