Adrian Burnett

Enthusiast
DISC Type : i

Head of Digital Business Management at Royal Surrey NHS Foundation Trust

United Kingdom

Overview

Adrian Burnett is the Head of Digital Business Management at the Royal Surrey NHS Foundation Trust, where he is responsible for the operational efficiency and strategic direction of the IT directorate. A graduate of St Marys University College, he leads significant change programs to enhance technologys value in patient care.

His professional interests include monitoring innovative healthcare technology suppliers, as indicated by his following of companies like SPARK TSL and Switchshop Limited. He is focused on the intersection of technology, business management, and healthcare delivery within the NHS.

Adrian has voiced strong opinions on ethical practices within the tech industry, particularly concerning opportunistic recruitment after global cybersecurity events.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Digital Change Management
He is responsible for leading an "aggressive change programme" across the IT portfolio to modernize services and improve operational efficiency at the NHS Trust.
IT Business Operations
His role focuses on ensuring the operational running, availability, quality, and efficiency of the IT directorate within a major NHS Foundation Trust.
Cybersecurity Ethics
He has publicly expressed frustration with recruitment agencies taking advantage of organizational anxieties following major global cyber-attacks.

Media Appearances

Adrian has no verified media appearances

Work History

10-2021
Head of Digital Business Management at Royal Surrey NHS Foundation Trust
2-2020
Head of IT Business Management at Royal Surrey NHS Foundation Trust
8-2017 - 2-2020
Head of the Office of IT at Royal Surrey NHS Foundation Trust
4-2009 - 5-2010
Regional Manager at Plain Healthcare Ltd
Design at Fujitsu

Education

2009 - 2013
Bachelor of Arts (BA) from St Mary's University College Twickenham
1978 - 1984
Education details unavailable from St Philip Howard RC Comprehensive Barnham West Sussex

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Head of Digital Business Management at Royal Surrey NHS Foundation Trust
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Adrian

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Adrian take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Adrian

Personality Compatibility


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