Adrian Herzkovich

Sharpshooter
DISC Type : DC

Founder & CEO · Executive Coach & Professional Reinvention Expert at 40+ League

Greater Madrid Metropolitan Area, Spain

Overview

Adrian Herzkovich is the Founder and CEO of 40+ League, an Executive Coach who specializes in career reinvention for leaders over 40. A graduate of IESE Business School, he leverages over 25 years of corporate experience at companies like Fox to guide executives in personal branding and digital upskilling. People he has coached describe him as pragmatic, direct, and deeply empathetic.

Originally from Argentina and now based in Madrid, Adrian reinvented his own career at 45 after being laid off. This transformative experience shapes his coaching philosophy. He is married with two adult children and has recently prioritized his health, working with a personal trainer for the first time. He dedicates two hours daily to learning about new trends.

After a successful 25-year corporate media career, he was told to either move to Africa or be fired. He chose to leave and started his own company.

Personality Overview

Fast But Analytical

ROI Driven

Rigorous & Demanding

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Reinvention After 40
His entire business and personal narrative are built around his own reinvention at 45, and he now coaches executives to do the same.
Personal Branding
As a LinkedIn Top Voice, he focuses on helping executives overcome their fear of public exposure to build a strong, visible personal brand that attracts opportunities.
Digital Upskilling
He believes professionals over 40 must acquire new digital skills to remain competitive and teaches them how to leverage modern tools for productivity and growth.

Media Appearances

Adrian has no verified media appearances

Work History

12-2019
Founder & CEO · Executive Coach & Professional Reinvention Expert at 40+ League
1-2025
Founder at 40+ Academy
3-2025
Favikon Leader | Empowering Creators & Brands with the Power of Influence at Favikon
Executive Coach & Business Advisor of CEOs, Leaders, Top Executives, and Business Owners at The Coach
Executive Coach · Reinvention Expert · Personal Branding · LinkedIn Trainer · Digital Skills Upgrade at HERZ - Executive Coaching

Education

4-2023 - 11-2023
PADE from IESE Business School
The 40+ Program from 40+ Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Madrid Metropolitan Area, Spain Job Level : Leadership Designation : Founder & CEO · Executive Coach & Professional Reinvention Expert at 40+ League
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adrian

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They can take decisions very fast if you manage to convince them.
  • Can Adrian take some risk or not?

  • The risks don’t matter much to them.

You And Adrian

Personality Compatibility


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