Adrian Herzkovich in

Adrian Herzkovich

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Founder & CEO · Executive Coach & Professional Reinvention Expert at 40+ League
📍 Greater Madrid Metropolitan Area, Spain

Adrian Herzkovich is the Founder and CEO of 40+ League, an Executive Coach who specializes in career reinvention for leaders over 40. A graduate of IESE Business School, he leverages over 25 years of corporate experience at companies like Fox to guide executives in personal branding and digital upskilling. People he has coached describe him as pragmatic, direct, and deeply empathetic.

Originally from Argentina and now based in Madrid, Adrian reinvented his own career at 45 after being laid off. This transformative experience shapes his coaching philosophy. He is married with two adult children and has recently prioritized his health, working with a personal trainer for the first time. He dedicates two hours daily to learning about new trends.

After a successful 25-year corporate media career, he was told to either move to Africa or be fired. He chose to leave and started his own company.

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Experience
9 Years
Current Role
Founder & CEO · Executive Coach & Professional Reinvention Expert
Job Level
Leadership
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Adrian cares about

Reinvention After 40
His entire business and personal narrative are built around his own reinvention at 45, and he now coaches executives to do the same.
Personal Branding
As a LinkedIn Top Voice, he focuses on helping executives overcome their fear of public exposure to build a strong, visible personal brand that attracts opportunities.
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Career

Work history

12-2019
Founder & CEO · Executive Coach & Professional Reinvention Expert
40+ League
1-2025
Founder
40+ Academy
3-2025
Favikon Leader | Empowering Creators & Brands with the Power of Influence
Favikon
Executive Coach & Business Advisor of CEOs, Leaders, Top Executives, and Business Owners
The Coach
Executive Coach · Reinvention Expert · Personal Branding · LinkedIn Trainer · Digital Skills Upgrade
HERZ - Executive Coaching
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
4-2023 - 11-2023
PADE
IESE Business School
The 40+ Program
40+ Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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