Adrian Ling

Inquirer
DISC Type : cd

Chief Executive Officer at Plamil Foods

Folkestone, England, United Kingdom

Overview

Adrian Ling is the CEO of Plamil Foods, the UKs longest-running plant-based business, a role he took on after studying mechanical engineering. Known as the "Vegan Willy Wonka, " he has continued his familys legacy by pioneering vegan chocolate and driving innovation in the ethical food sector.

Raised within the vegan movement, Adrian lives by a personal motto of causing minimal harm to people and animals while living without regrets. He is described as having an unconventional and flamboyant style, and he has expressed a deep sense of contentment with his life and work.

His one and only job interview was his father asking, "We are buying chocolate machinery. Do you want to work here? " to which he simply replied, "OK. "

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Ethical Sourcing
He champions ethical supply chains, particularly in the cocoa industry, focusing on eliminating child labor and ensuring fair treatment of people.
Vegan Product Innovation
He is passionate about food technology and creating new plant-based products, from pioneering vegan chocolate to developing technically advanced baking ingredients.
Sustainable Business
Inheriting a legacy of environmentalism, he powers his factory with renewable energy and believes global sustainability is a top priority for the food industry.

Media Appearances

ADRIAN LING: CEO of Plamil Foods. Featured in Issuu

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Adrian Ling, Plamil Foods, on breaking moulds and staying alive. Featured in The Grocer

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VBT 077 Adrian Ling of Plamil Foods interview. Featured in YouTube

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Work History

1-2020
Chief Executive Officer at Plamil Foods
1-1980 - 10-2021
Managing Director at Plamil Foods

Education

Adrian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 46 Location : Folkestone, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Plamil Foods
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Adrian

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Adrian take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Adrian

Personality Compatibility


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