Chris Read

Energizer
DISC Type : I

Delivery Director - EMEA at Eku Energy

Maidenhead, England, United Kingdom

Overview

Chris Read is a seasoned Delivery Director at Eku Energy, specializing in renewable energy projects like BESS and wind technologies. A Chartered Engineer with a background at Macquarie, he excels in managing projects from investment through construction and operation, holding a Master of Engineering from Loughborough University.

He is passionate about advancing the global energy transition through the development of renewable technologies. A key interest for him is building and developing strong teams and projects to support this goal, combining his technical and people management skills to foster growth.

Chris is also NEBOSH-qualified, highlighting a specialized expertise in occupational health and safety within complex engineering environments.

Personality Overview

Big Picture Person

Imaginative

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Renewable Project Delivery
Has a proven track record of delivering significant BESS and wind farm projects from financial close through to construction and operation at Eku Energy and Macquarie.
Battery Storage (BESS)
Directly responsible for the development and construction of multiple utility-scale BESS projects in the UK, including the Loudwater, Basildon, and Maldon sites.
Onshore Wind Energy
Managed the construction and divestment of large onshore windfarms across Europe, including major projects in Norway and Sweden during his time at Macquarie Group.

Media Appearances

Chris has no verified media appearances

Work History

11-2022
Delivery Director - EMEA at Eku Energy
5-2020 - 11-2022
Senior Vice president / Associate Director at Macquarie Group
5-2018 - 5-2020
Vice President (Construction and Asset Management onshore wind) at Macquarie Group
5-2016 - 5-2018
Roosecote Battery Project Manager at Centrica
3-2013 - 12-2016
Engineering Manager -Renewables at Centrica

Education

2003 - 2008
Master of Engineering (MEng) from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Maidenhead, England, United Kingdom Job Level : Mid-senior Designation : Delivery Director - EMEA at Eku Energy
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Chris

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Chris take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Chris

Personality Compatibility


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