Adrian Mason

Evaluator
DISC Type : CDs

Corporate Banking Director at HSBC Bank plc

St Albans, England, United Kingdom

Overview

Adrian Mason is a Corporate Banking Director at HSBC, focusing on financing, acquisitions, and global cash management for businesses with turnovers from £25m to £350m. With over 15 years in relationship management roles, including at NatWest, he is described as "incredibly personable." He holds an ACIB Bsc from the Institute of Financial Services.

He recently led the completion of a £75m debt facility for a major care home group, enabling its continued growth.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Corporate Financing
Manages a full range of corporate banking requirements, recently leading a £75m debt facility for a large business to support its growth.
Fraud & Cyber Awareness
Actively promotes educational sessions for businesses on topics like investment scams, social engineering, ransomware, and data breaches.
Business Exit Strategies
Shows interest in the complexities of selling a business, including how owners can prepare for unexpected outcomes during the process.

Media Appearances

Adrian has no verified media appearances

Work History

7-2010
Corporate Banking Director at HSBC Bank plc
9-1979 - 6-2010
Relationship Director at National Westminster Bank

Education

1999 - 2001
ACIB Bsc from Institute of Financial Service
Education details unavailable from Queen Elizabeths Boys School, Barnet

More Information

Social Presence :

Prographics :

Exp : 46 Location : St Albans, England, United Kingdom Job Level : Mid-senior Designation : Corporate Banking Director at HSBC Bank plc
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Adrian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Adrian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Adrian

Personality Compatibility


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