Adrian Sheather in

Adrian Sheather

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General Manager, Customer Data and Customer Intelligence at The NRMA
📍 Annandale, New South Wales, Australia

Adrian is the General Manager of Customer Data and Customer Intelligence at The NRMA, where he is building a new Data Center of Excellence. He is a data evangelist passionate about data-driven decision-making, governance, and striving for predictive analytics. He previously spent nine years at OFX, leading their global data and insights strategy.

Outside of his data-focused career, Adrian is a passionate motorcycle enthusiast and community builder. He co-founded Rising Sun Workshop, Sydneys first communal motorcycle workshop and an award-winning restaurant, creating a space for city dwellers to connect, learn, and share their passion for motorcycles.

He co-founded Rising Sun Workshop with his wife, Heleana Genaus, after they needed a space to work on their own motorcycle.

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Experience
18 Years
Current Role
General Manager, Customer Data and Customer Intelligence
Job Level
Senior
Location
Annandale, New South Wales, Australia
Personality Overview

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Priorities

Topics Adrian cares about

Data Democratization
He is a self-described "data evangelist" who preaches the value of making data accessible across an organization to drive progress along the data maturity curve.
Data Governance
He has spoken on panels about Data Governance and AI Readiness and led the design and deployment of a Data Governance Framework at his previous role.
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Career

Work history

12-2024
General Manager, Customer Data and Customer Intelligence
The NRMA
6-2024 - 12-2024
Global Head of Data and Insights
OFX
4-2021 - 6-2024
Head of Data Capabilty and Insights
OFX
2-2020 - 4-2021
Head of Data Science and Insights
OFX
1-2016 - 2-2020
Senior Acquisition Analyst
OFX
In the press

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Behavioral profile

DISC profile (public)

DISC behavioral profile

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