Adrian is the General Manager of Customer Data and Customer Intelligence at The NRMA, where he is building a new Data Center of Excellence. He is a data evangelist passionate about data-driven decision-making, governance, and striving for predictive analytics. He previously spent nine years at OFX, leading their global data and insights strategy.
Outside of his data-focused career, Adrian is a passionate motorcycle enthusiast and community builder. He co-founded Rising Sun Workshop, Sydneys first communal motorcycle workshop and an award-winning restaurant, creating a space for city dwellers to connect, learn, and share their passion for motorcycles.
He co-founded Rising Sun Workshop with his wife, Heleana Genaus, after they needed a space to work on their own motorcycle.
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