Christopher Sewell

Wildcard
DISC Type : ics

Head of Research & Co-Founder at Net Zero Media

Greater Sydney Area, Australia

Overview

Christopher Sewell is a Co-Founder of Net Zero Media and a pioneer in sustainable advertising. With a Masters from UNSW, he developed a world-leading methodology to quantify carbon emissions in marketing back in 2007. Colleagues describe him as a passionate, diligent, and trailblazing leader dedicated to decarbonizing the media industry.

Outside of his professional focus on environmental sustainability, Christopher is an avid and accomplished cricketer. He is noted as being a great wicketkeeper and batsman, and public records show him playing for the Southern Highlands over-60s team. His passion lies in creating a more sustainable world through effective business solutions.

He has been focused on quantifying and reducing carbon emissions in marketing communications for over 15 years.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Sustainable Advertising
His entire career is focused on this, co-founding Net Zero Media and frequently speaking on podcasts and panels about reducing advertising's environmental impact.
Carbon Measurement
He developed a world-leading methodology in 2007 to quantify carbon emissions in media and advocates for measurement as the first step towards reduction.
Media Decarbonisation
He is focused on actively removing emissions from the advertising supply chain, stating that simply buying carbon offsets "doesn't solve anything. "

Media Appearances

Christopher has no verified media appearances

Work History

6-2020
Head of Research & Co-Founder at Net Zero Media
10-2017 - 1-2020
Advocate at Evocco
2-2012 - 6-2014
Senior Account Manager at Temando
1-2008
Environmental Services Adviser at TrinityP3
12-2007
CEO & Founder at The Gaia Partnership

Education

2015 - 2019
Master’s Degree from UNSW

More Information

Social Presence :

Prographics :

Exp : 37 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Head of Research & Co-Founder at Net Zero Media
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Christopher

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Christopher take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Christopher

Personality Compatibility


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