Adrian Sunderland

Energizer
DISC Type : I

Chief Executive Officer at Jola Cloud Solutions Ltd

Nottingham, England, United Kingdom

Overview

Adrian Sunderland is a technology entrepreneur with over 20 years of experience, specializing in delivering white-label services for the channel. He founded Griffin, one of the UKs first ISPs, and now serves as CEO of Jola Cloud Solutions, a global mobile data and IoT MVNO. He holds an MBA from Nottingham University.

Outside of work, Adrian is a family man who enjoys playing golf and squash. He is a keen Nottingham Forest football fan and is passionate about developing talent within his company, championing both apprenticeship schemes and graduate training programs to help people grow their careers.

Under his leadership, Jola has consistently launched an average of two new M2M, IoT, or cloud products every single month.

Personality Overview

Believer

Informal

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Channel Enablement
His entire career, from Griffin to Jola, is built on empowering MSPs and resellers with unique, high-margin, white-label solutions they can't get elsewhere.
Mobile & IoT
Frequently speaks about market opportunities in mobile data, M2M, and IoT, positioning Jola as an innovation leader for channel partners.
Talent Development
Actively promotes "growing our own talent" through dedicated apprenticeship and graduate training programs to counter industry skill shortages and foster growth.

Media Appearances

Adrian has no verified media appearances

Work History

4-2014
Chief Executive Officer at Jola Cloud Solutions Ltd
9-2013
Chairman and Investor at zapappi
8-2012
Technology Entrepreneur, Investor, Speaker & Writer at Innovationism Ltd
2-2013 - 8-2014
Mentor at Rockstar Group
7-2010 - 8-2012
Managing Director at Allurian

Education

2013 - 2015
Master of Business Administration (MBA) from Nottingham University
1990 - 1993
Computing from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Nottingham, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Jola Cloud Solutions Ltd
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Adrian

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Adrian take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Adrian

Personality Compatibility


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