Adrian Vasiliu

Trailblazer
DISC Type : DI

Commercial Director CEE and Turkey at Vertex Pharmaceuticals

London, England, United Kingdom

Overview

Adrian Vasiliu is a commercial leader with over 25 years of experience in the pharmaceutical, medical, and consumer goods sectors. As Commercial Director at Vertex Pharmaceuticals, he leads strategic planning for Central and Eastern Europe. He holds a Masters degree from the Academia de Studii Economice din București and is described as a strong, inspiring, and knowledgeable leader.

Outside of work, Adrian is passionate about environmental causes and community service, having participated in a canal cleanup initiative. He actively supports the rare disease community, aligning his personal advocacy with his professional work. Adrian enjoys nature and wildlife, finding community volunteering to be a rewarding experience.

In a previous General Manager role, he successfully tripled the companys turnover in five years amidst a challenging, shrinking market.

Personality Overview

Persuasive

Achievement-Oriented

Assertive

If they come to believe in your value proposition, they will be your champion.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Rare Disease Access
He is focused on enhancing access to treatments for Cystic Fibrosis and other rare diseases, and actively supports Rare Disease Day.
Market Expansion
His career involves leading growth, distribution, and go-to-market strategies across diverse regions like CEE, the Middle East, and Africa.
Business Turnaround
He has a proven track record of driving growth and profitability in challenging environments, as highlighted in his crisis management expertise.

Media Appearances

Adrian has no verified media appearances

Work History

7-2022
Commercial Director CEE and Turkey at Vertex Pharmaceuticals
3-2022 - 6-2022
Consumer Biosolutions Business Director Middle East and Turkey at Novozymes
4-2016 - 12-2021
General Manager Middle East and Africa at Johnson & Johnson Vision Care
11-2014 - 12-2015
General Manager Europharm at GSK
1-2010 - 10-2014
General Manager at Star Brands & Star Goods

Education

1992 - 1997
Master from Academia de Studii Economice din București

More Information

Social Presence :

Prographics :

Exp : 29 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director CEE and Turkey at Vertex Pharmaceuticals
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Adrian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Adrian take some risk or not?

  • They can take risks if necessary.

You And Adrian

Personality Compatibility


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