Adriana Mêddêro

Critic
DISC Type : C

CEO Mêddêro | Parceira Base-ESPM Xcelera at ESPM Escola Superior de Propaganda e Marketing

São Paulo, São Paulo, Brazil

Overview

Adriana Mêddêro is the CEO of Mêddêro Conexão de Negócios, where she builds business ecosystems through strategic partnerships. With a Masters from Cásper Líbero and an MBA from PUCRS, she is described by colleagues as generous, determined, and ethical, specializing in creating innovative solutions for companies, particularly within agribusiness.

She is deeply committed to social causes, focusing on female empowerment through her work with Mêddêro Social and as the Brazilian Ambassador for Integral Woman Global. Adriana champions humane leadership and sustainability, actively promoting projects that generate positive social impact and align with her values.

Unique fact: Adriana is the co-author of the book "Comunicação, Cultura e Visualidade, " reflecting her academic research in communication and culture.

Personality Overview

Critic

Precise

Information Seeker

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Female Empowerment
Leads Mêddêro Social, an initiative focused on gender equity and empowering women, and is the Brazilian Ambassador for the international hub Integral Woman Global.
ESG & Sustainability
Her work and partnerships are aligned with the UN's Sustainable Development Goals, and she teaches a course on ESG leadership at ESPM.
Business Ecosystems
Her company's core mission is to strengthen business ecosystems by connecting people, projects, and companies to foster innovation and collaboration.

Media Appearances

Adriana has no verified media appearances

Work History

8-2025
CEO Mêddêro | Parceira Base-ESPM Xcelera at ESPM Escola Superior de Propaganda e Marketing
9-2022 - 11-2022
Conteudista at Adapt Edtech
4-2022 - 4-2023
Head of Business Strategy at Plant Project
5-2020 - 12-2023
Embaixadora Brasil Intergral Woman Global at Integral Woman
10-2018 - 11-2019
Docente EAD at Faculdades Integradas Campos Salles

Education

Pós-graduação Lato Sensu - MBA from Pontifícia Universidade Católica do Rio Grande do Sul
3-2025 - 5-2025
Direito da Mulher from Escola Paulista de Direito

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CEO Mêddêro | Parceira Base-ESPM Xcelera at ESPM Escola Superior de Propaganda e Marketing
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Adriana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Adriana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Adriana

Personality Compatibility


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