Roberto De Luna

Visionary
DISC Type : Ds

Ditetor Executivo Comercial at GDS - GROW DIETARY SUPPLEMENTS USA

São Paulo, Brazil

Overview

Roberto de Luna is the CCO at GDS, bringing extensive commercial management experience from the CPG sector, specializing in go-to-market strategies and leading multichannel sales operations. A graduate of Universidade Gama Filho, colleagues frequently describe him as strategic, results-focused, and an excellent coach.

He serves as a guest professor at the prestigious ESPM marketing school, teaching advanced concepts like "The New Trade Marketing" and "Shopper Fluido".

Personality Overview

Big Vision Person

Objective Evaluator

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Trade Marketing
He is a guest professor and speaker on "The New Trade Marketing" and "Shopper Fluido", showing deep expertise and interest in its evolution.
Go-To-Market Strategy
His profile highlights extensive experience in developing GTM channels and executing strategic sales plans for national expansion in the consumer goods sector.
Future Consumer Trends
He recently shared detailed insights on 2026 consumer trends and changing habits in the food channel, demonstrating a focus on future market shifts.

Media Appearances

Roberto has no verified media appearances

Work History

11-2025
Ditetor Executivo Comercial at GDS - GROW DIETARY SUPPLEMENTS USA
9-2025
Professor Convidado | Estratégias Comerciais at ESPM Escola Superior de Propaganda e Marketing
12-2022 - 11-2025
Diretor Comercial at Nutrata
11-2021 - 12-2022
Gerente de Novos Negócios at Nutrata
11-2016 - 11-2021
Gestor Vendas Food Service | Ovomaltine at AB Brasil

Education

Bacharel from Universidade Gama Filho
Projeto: Melhores Praticas de Gestão from Universidade Federal Fluminense

More Information

Social Presence :

Prographics :

Exp : 34 Location : São Paulo, Brazil Job Level : N/A Designation : Ditetor Executivo Comercial at GDS - GROW DIETARY SUPPLEMENTS USA
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Roberto

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Roberto take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Roberto

Personality Compatibility


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