Adriana P Acevedo

Go-getter
DISC Type : d

Sales Director and country lead Colombia at Mondelēz International

Bogota, D.C., Capital District, Colombia

Overview

Adriana is a seasoned executive with over two decades of experience in the consumer goods sector, including leadership roles at Diageo and Philip Morris International. Currently the Sales Director and Country Lead for Colombia at Mondelēz, she specializes in strategy, marketing, and sales. Colleagues praise her holistic business vision and responsible leadership.

She is a passionate advocate for female leadership and creating opportunities for other women in business. Adriana frequently celebrates her teams achievements, emphasizing her belief in the power of collaborative success and maintaining a positive, energetic work environment.

She is a vocal supporter of advancing gender equity in executive positions, considering it both a point of pride and a key responsibility.

Personality Overview

Vision Oriented

Challenger

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Female Leadership
Publicly expresses her pride and responsibility in being part of conversations about female leadership and opening doors for other women in their careers.
Go-to-Market Strategy
Her career at Diageo, Philip Morris, and Mondelēz has focused on commercial and distribution strategy, sales, and marketing for major consumer brands.
Team Empowerment
Her professional motto includes "#thepowerofteams, " and she consistently credits her team for successful product launches and achievements.

Media Appearances

Adriana has no verified media appearances

Work History

11-2024
Sales Director and country lead Colombia at Mondelēz International
7-2024 - 10-2024
Director Trade Andino at Mondelēz International
2-2023
Manager comercial and distribution Strategy Andean at Philip Morris International
10-2021 - 1-2023
Comercial Country Manager Perú at Diageo
10-2017 - 7-2021
Gerente de unidad de negocios de Lujo at Diageo

Education

1996 - 2002
Ingeniero from Pontificia Universidad Javeriana
2008 - 2009
Especialista en Mercadeo Estrategico from Cesa

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Sales Director and country lead Colombia at Mondelēz International
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Insights For Selling To Adriana P

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana P is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Adriana P

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Adriana P move?

  • Their decision making speed is somewhere in the middle.
  • Can Adriana P take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Adriana P

Personality Compatibility


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