Adriana Patiño

Questioner
DISC Type : c

Director general de Mexico & LATAM at GRUPO S1TRAMX & LATAM

Querétaro, Querétaro, Mexico

Overview

Adriana Patiño is the Director General and founder of GRUPO S1TRAMX & LATAM, a real estate advisory firm. An architect from Tecnológico de Monterrey, she applies her technical vision to the commercialization of commercial and industrial projects, focusing on strategic expansion for national brands across Mexico.

Adriana is a passionate advocate for female leadership and empowerment within the Latin American real estate sector. She is a proud member of a network of women working to redefine how business is led, negotiated, and built in the industry.

Her companys founding vision is to bring an architects technical eye to every real estate transaction.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Women in Real Estate
Actively promotes and is part of a network of women redefining leadership in the LATAM real estate industry, as mentioned in her posts.
Strategic Real Estate
Believes in selling the long-term business value and potential of a property, not just the physical space or "walls. "
Commercial Expansion
Focuses on developing commercial projects in strategic locations, such as near the US border in Sonora, to attract national retail brands.

Media Appearances

Adriana has no verified media appearances

Work History

6-2020
Director general de Mexico & LATAM at GRUPO S1TRAMX & LATAM
6-2019
chief executive officer at GRUPO S1TRAMX & LATAM
12-2018 - 1-2024
Propietario at GRUPO S1TRAMX & LATAM
2-2011 - 2-2017
Owner at Artis proyectos

Education

2008 - 2011
arquitecto from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 13 Location : Querétaro, Querétaro, Mexico Job Level : Mid-senior Designation : Director general de Mexico & LATAM at GRUPO S1TRAMX & LATAM
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Adriana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Adriana take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Adriana

Personality Compatibility


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