Adriano Fernandes

Sharpshooter
DISC Type : CD

President of the Brazil Belo Horizonte Mission at The Church of Jesus Christ of Latter-day Saints

Nova Lima, Minas Gerais, Brazil

Overview

Adriano Fernandes is a seasoned sales executive with over 23 years of experience at major IT firms like IBM, Siemens, and Atos. As Acting VP at Tata Consultancy Services, he leads a team of 130+ professionals, delivering digital transformation solutions to the retail, travel, and hospitality industries. Colleagues describe him as strategic, inspiring, and an exemplary leader.

Outside of his corporate career, Adriano dedicated three years to serving as the President of the Brazil Belo Horizonte Mission for The Church of Jesus Christ of Latter-day Saints. In this significant leadership role, he was responsible for the management and well-being of over 500 young adults and senior couples.

He compared his three-year mission presidency to being a CEO, managing a P&L and hundreds of young leaders.

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Retail & Travel Tech
He leads the Retail & TTH (Travel, Transportation, and Hospitality) division at TCS, focusing on delivering digital solutions and consulting for these specific sectors.
Sales Leadership
His career spans over 23 years in sales, with a self-described "Hunter" mentality and roles including VP of Sales and Chief Revenue Officer.
Digital Transformation
His mission is to help clients transform their businesses by leveraging expertise in areas like Oracle Retail, SAP, and infrastructure outsourcing.

Media Appearances

Episode 10: Brazil’s Faithful Pioneers (Saints Podcast – Season 4). Featured in The Church of Jesus Christ of Latter-day Saints – Saints Podcast

See Now

Work History

7-2024
President of the Brazil Belo Horizonte Mission at The Church of Jesus Christ of Latter-day Saints
2-2022 - 7-2024
Acting VP & Senior Director of Retail & Travel at Tata Consultancy Services
4-2021 - 2-2022
Director of Industry at GFT Group
7-2020 - 4-2021
Director of Retail at Tata Consultancy Services
11-2017 - 6-2020
Business Dev Executive at Tata Consultancy Services

Education

2015 - 2016
Pathway Program from Brigham Young University - Idaho
2007 - 2008
MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 25 Location : Nova Lima, Minas Gerais, Brazil Job Level : N/A Designation : President of the Brazil Belo Horizonte Mission at The Church of Jesus Christ of Latter-day Saints
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Insights For Selling To Adriano

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriano is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adriano

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Adriano move?

  • They can take decisions very fast if you manage to convince them.
  • Can Adriano take some risk or not?

  • The risks don’t matter much to them.

You And Adriano

Personality Compatibility


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