Sanch M.

Enigma
DISC Type : icd

Account Director at Cognition

London, England, United Kingdom

Overview

Sanch is an Account Director at Cognition, focusing on Devin, their autonomous AI software engineer. A London School of Economics graduate, he was formerly the #1 global Enterprise AE at Instabase and led the go-to-market strategy at Bezos. ai from pre-seed to profitability.

He built and scaled the sales motion at Bezos. ai, single-handedly taking the company to $2 million in annual revenue and achieving profitability.

Personality Overview

Hard To Convince

Fast Follower

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

AI Engineering
His current role at Cognition focuses on Devin, an autonomous AI software engineer designed to multiply engineering capacity across the software development lifecycle.
Enterprise GTM
He has a proven track record leading go-to-market efforts, taking Bezos. ai to profitability and becoming the #1 global enterprise AE at Instabase.
Generative AI
He has shared content on practical Generative AI use cases, such as income verification, commercial broker submissions, and even menu analysis.

Media Appearances

Sanch has no verified media appearances

Work History

2-2026
Account Director at Cognition
2-2025 - 2-2026
Enterprise Account Executive at Instabase
7-2024 - 1-2025
Growth Account Executive at Instabase
4-2023 - 7-2024
Enterprise Account Development Executive at Instabase
12-2021 - 4-2023
GTM Lead at Bezos.ai

Education

Bachelor of Science - BS from The London School of Economics and Political Science (LSE)
Education details unavailable from King Edward VI Camp Hill Grammar School for Boys

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Account Director at Cognition
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Insights For Selling To Sanch

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanch is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sanch

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sanch move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sanch take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sanch

Personality Compatibility


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