Adrienne Sheares, MA

Visionary
DISC Type : Ds

Senior Campaign Integration Advisor at AARP

Washington, District of Columbia, United States

Overview

Adrienne Sheares is the founder of ViviMae Labs, where she specializes in personal branding and strategic communications for overlooked experts, particularly in financial services. A graduate of Spelman College and Johns Hopkins University, her colleagues describe her as smart, passionate, and inspirational.

Adrienne is deeply passionate about helping others shape their authentic stories and create opportunities. She draws inspiration from her familys history and legacy, advocating for career-building on ones own terms and finding creative ways to balance work and personal time.

Her great-great-great-grandparents were born into slavery, and their story of freedom after Emancipation is a core part of her personal narrative and inspiration.

Personality Overview

Big Vision Person

Early Adopter

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Personal Branding
As the founder of ViviMae Labs, she helps clients build their visibility and personal brand to attract opportunities aligned with their talents and interests.
Thought Leadership
She believes in the power of publicly sharing insights, citing that firms with visible experts grow significantly faster and build more trust with buyers.
Strategic Communications
Her background includes developing data-oriented digital communication programs and social media strategies for organizations like AARP and Accenture.

Media Appearances

Adrienne has no verified media appearances

Work History

3-2024
Senior Campaign Integration Advisor at AARP
6-2018 - 12-2021
Digital Strategist at AARP
2-2018 - 6-2018
Social Media Specialist at Discovery Education
10-2016 - 1-2017
Supervisor Social Media Insights (formerly MXM) at Accenture Song
7-2016
Principal | Digital Strategist at ViviMae Labs

Education

Bachelor's degree from Spelman College
Master of Arts (M.A.) from The Johns Hopkins University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Washington, District of Columbia, United States Job Level : Middle Designation : Senior Campaign Integration Advisor at AARP
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Insights For Selling To Adrienne

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrienne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Adrienne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Adrienne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Adrienne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Adrienne

Personality Compatibility


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