Brittany Backer

Enthusiast
DISC Type : i

Revenue Operations at AppFolio

San Francisco, California, United States

Overview

Brittany Backer is a Revenue Operations Leader at AppFolio, specializing in scaling GTM, sales, and systems. Her background includes roles at Adobe where she utilized SQL, Power BI, and Tableau to enhance sales operations. She holds a BS from The University of Texas at Dallas.


She successfully reduced reporting time by 70% in a previous role by creating SQL-powered dashboards.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

GTM Strategy
Her experience at Adobe and current focus at AppFolio are centered on scaling go-to-market functions and accelerating strategic business decisions.
Revenue Operations
Her career progression shows a deep focus on improving sales and revenue operations through enhanced systems, data analytics, and strategic planning.
BI & Data Analytics
She has hands-on experience building SQL-powered dashboards in Power BI and Tableau to improve pipeline transparency and reporting efficiency.

Media Appearances

Brittany has no verified media appearances

Work History

8-2025
Revenue Operations at AppFolio
2-2023 - 12-2024
Senior Sales Operations Analyst, GTM & Sales at Adobe
3-2021 - 2-2023
Sales Operations Analyst, GTM and Sales at Adobe
2020 - 2020
Sales Operations Analyst at Agora
2018 - 2019
Business Development and Sales Operations Associate at Datameer

Education

2008 - 2012
BS from The University of Texas at Dallas

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco, California, United States Job Level : N/A Designation : Revenue Operations at AppFolio
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Insights For Selling To Brittany

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brittany is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Brittany

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Brittany move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Brittany take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Brittany

Personality Compatibility


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