Keri Hall

Energizer
DISC Type : I

Director, Revenue Operations at AppFolio

Berkeley, California, United States

Overview

Keri is the Director of Revenue Operations at AppFolio, bringing over a decade of experience in customer success and operations. She specializes in driving operational excellence and strategic alignment. Colleagues describe her as sharp, having great intuition, and being an impeccable executor.

She is a customer-focused leader who believes in bridging humanity and business through relationships, considering happy employees to be a crucial factor for success. Her interests include her alma mater, Arizona State University, and community organizations like GLIDEsf.

Unique fact: Keri was once internally recruited over more experienced candidates due to her sharp intellect and being a quick study.

Personality Overview

Enthusiastic

Big Picture Person

Full Of Energy

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Revenue Operations
As Director at AppFolio, she is directly responsible for the operational excellence and strategic alignment of the services organization to support growth.
Customer Success
Has a deep background in leading customer success operations and strategy at both AppFolio and Zendesk, focusing on growth and retention.
Employee Experience
Firmly believes that "happy employees are the game changer, " indicating a focus on creating positive work environments to drive business outcomes.

Media Appearances

Keri has no verified media appearances

Work History

5-2025
Director, Revenue Operations at AppFolio
4-2023 - 5-2025
Senior Manager, Customer Success Operations at AppFolio
2-2022 - 1-2023
Director, Customer Service Operations at Zendesk
7-2020 - 2-2022
Senior Operations Manager, Customer Success at Zendesk
4-2019 - 7-2020
Senior Customer Experience Program Manager at Zendesk

Education

2007 - 2010
Bachelor’s Degree from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Berkeley, California, United States Job Level : Mid-senior Designation : Director, Revenue Operations at AppFolio
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Insights For Selling To Keri

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keri is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Keri

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Keri move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Keri take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Keri

Personality Compatibility


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