Afi Ahmed ACMA, CGMA

Galvanizer
DISC Type : Id

Executive Director, CFO – Financial Operational Risk Management at UBS

United Kingdom

Overview

A Director-level finance transformation and risk professional with over 20 years of experience at global institutions like UBS and Credit Suisse. He specializes in optimizing finance processes, integrating SOX/ICFR frameworks, and enhancing control environments. He holds a BSc in Economics and Finance.


He played a key role leading the Financial Operational Risk Management agenda during the recent UBS-Credit Suisse merger.

Personality Overview

People-Oriented

Self-Assured

Trusting

They will fight for you if they come to believe in you.  They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies.

Topics They Care About

SOX Compliance
His expertise involves integrating COSO-aligned Sarbanes-Oxley (SOX) and ICFR frameworks to strengthen reporting accuracy and data traceability.
Financial Controls
He has extensive experience leading the end-to-end transformation of finance control environments, from risk assessment to sustainable ownership.
Operational Risk
Manages comprehensive operational risk programs, including Risk Control Self-Assessments (RCSA), incident management, and control validation.

Media Appearances

Afi has no verified media appearances

Work History

7-2023
Executive Director, CFO – Financial Operational Risk Management at UBS
7-2016 - 7-2023
Director, CFO EMEA Legal Entity Finance Risk & Control at Credit Suisse
7-2016 - 7-2023
Director, CFO Functional Risk and Control Officer (FRCO) at Credit Suisse
7-2006 - 7-2016
Director, EMEA CFO - Product Control, Risk and Control at Credit Suisse
Director, Risk Manager at UBS

Education

ACMA from Chartered Global Management Accountant (CGMA)
BSc from BSc Economics and Finance

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Leadership Designation : Executive Director, CFO – Financial Operational Risk Management at UBS
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Insights For Selling To Afi

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Talk about some of the cool and impressive features of your product

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Afi is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Afi

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Afi move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Afi take some risk or not?

  • If necessary, they will be ready to take risks.

You And Afi

Personality Compatibility


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