Agata Antoniak

Sharpshooter
DISC Type : DC

Head of Product & UX | Empik Foto at Empik Group

Warsaw, Mazowieckie, Poland

Overview

Agata Antoniak is the Head of Product & UX at Empik Foto, specializing in e-commerce, user research, and prototyping. A graduate of SGH Warsaw School of Economics and SWPS University, she is described by colleagues as passionate, proactive, and professional, with impressive knowledge in many fields related to design.

Outside of her professional life, Agata is passionate about psychology, critical thinking, the methodology of science, and logic. She is an avid learner and teacher who also loves art, literature, and mountains. Her interests extend to understanding the intersection of technology and human behavior.

She is currently conducting research for her masters thesis in psychology on how interactions with AI influence self-perception.

Personality Overview

Precise But Practical

Rigorous & Demanding

Thorough Evaluator

They respond better to strong and respectful interactions.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

AI & Psychology
Her current master's thesis research at SWPS University focuses on how collaboration with AI can influence a person's self-perception and problem-solving abilities.
UX Mentorship
Serves as a UX Lecturer, Coordinator, and Mentor for multiple programs, including Tech Leaders and Dare IT, and is frequently praised by her mentees for her guidance.
Product Management
As the Head of Product & UX, she is responsible for the strategic direction and user experience of digital products at Empik Foto, a major e-commerce player.

Media Appearances

Agata has no verified media appearances

Work History

1-2025
Head of Product & UX | Empik Foto at Empik Group
1-2024 - 12-2024
Product & UX Manager | Empik Foto at Empik Group
1-2024 - 12-2024
User Research Manager at Empik Group
4-2023
Owner, UX Trainer at Uxellent
9-2021
UX Lecturer & Coordinator at Software Development Academy

Education

2022 - 2026
Master's degree from Uniwersytet SWPS
2020 - 2021
Postgraduate Studies from SGH Warsaw School of Economics

More Information

Social Presence :

Prographics :

Exp : 4 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Head of Product & UX | Empik Foto at Empik Group
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Insights For Selling To Agata

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Agata is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Agata

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Agata move?

  • They can take decisions very fast if you manage to convince them.
  • Can Agata take some risk or not?

  • The risks don’t matter much to them.

You And Agata

Personality Compatibility


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