Agata Kalinowska in

Agata Kalinowska

Observer · DISC type ci
Brand Manager at Grupa Maspex
📍 Cracow Metropolitan Area, Poland

Agata Kalinowska is a Brand Manager at Lubella, a part of Grupa Maspex, where she leads innovative and award-winning marketing initiatives. Her campaigns have earned multiple prestigious awards, including KTR and Effie honors, for their creativity and effectiveness. She holds a Masters degree from Jagiellonian University.

Prior to her career in brand management, Agata worked as a Junior Music Supervisor, suggesting a deep-seated interest in the intersection of music and media. She actively follows the work of global advertising leaders like Ogilvy and The Coca-Cola Company, indicating a passion for top-tier creative strategy.

She was part of the team behind the viral "Makaroniki Lubella" April Fools campaign, which turned a wordplay joke into a real product and a highly successful contest.

Read the full overview →
Experience
8 Years
Current Role
Brand Manager
Job Level
Middle
Location
Cracow Metropolitan Area, Poland
Personality Overview

How Agata shows up

Value Driven
Curious
Assertive

They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Priorities

Topics Agata cares about

Award-Winning Campaigns
Led and contributed to multiple campaigns for Lubella that have won prestigious KTR and Effie awards for creativity, brand relaunch, and social media activation.
Creative Brand Activation
Specializes in turning creative concepts into engaging consumer experiences, such as an award-winning motion-activated mural and a viral April Fool's product.
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Career

Work history

4-2024
Brand Manager
Grupa Maspex
2-2022 - 3-2024
Junior Brand Manager
Grupa Maspex
11-2020 - 1-2022
Asystent ds. marketingu
Grupa Maspex
1-2020 - 5-2020
Junior Music Supervisor
CORD Worldwide
1-2020 - 5-2020
Junior Music Supervisor
CORD Warsaw
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2019
Master's degree
Jagiellonian University
2018 - 2018
Master's degree
University of Deusto
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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