Agata Kalinowska in

Agata Kalinowska

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Brand Manager at Grupa Maspex
📍 Cracow Metropolitan Area, Poland

Agata Kalinowska is a Brand Manager at Lubella, a part of Grupa Maspex, where she leads innovative and award-winning marketing initiatives. Her campaigns have earned multiple prestigious awards, including KTR and Effie honors, for their creativity and effectiveness. She holds a Masters degree from Jagiellonian University.

Prior to her career in brand management, Agata worked as a Junior Music Supervisor, suggesting a deep-seated interest in the intersection of music and media. She actively follows the work of global advertising leaders like Ogilvy and The Coca-Cola Company, indicating a passion for top-tier creative strategy.

She was part of the team behind the viral "Makaroniki Lubella" April Fools campaign, which turned a wordplay joke into a real product and a highly successful contest.

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Experience
8 Years
Current Role
Brand Manager
Job Level
Middle
Location
Cracow Metropolitan Area, Poland
Personality Overview

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Priorities

Topics Agata cares about

Award-Winning Campaigns
Led and contributed to multiple campaigns for Lubella that have won prestigious KTR and Effie awards for creativity, brand relaunch, and social media activation.
Creative Brand Activation
Specializes in turning creative concepts into engaging consumer experiences, such as an award-winning motion-activated mural and a viral April Fool's product.
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Career

Work history

4-2024
Brand Manager
Grupa Maspex
2-2022 - 3-2024
Junior Brand Manager
Grupa Maspex
11-2020 - 1-2022
Asystent ds. marketingu
Grupa Maspex
1-2020 - 5-2020
Junior Music Supervisor
CORD Worldwide
1-2020 - 5-2020
Junior Music Supervisor
CORD Warsaw
In the press

Media appearances

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Education
2016 - 2019
Master's degree
Jagiellonian University
2018 - 2018
Master's degree
University of Deusto
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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