Agata Kalinowska

Observer
DISC Type : ci

Brand Manager at Grupa Maspex

Cracow Metropolitan Area, Poland

Overview

Agata Kalinowska is a Brand Manager at Lubella, a part of Grupa Maspex, where she leads innovative and award-winning marketing initiatives. Her campaigns have earned multiple prestigious awards, including KTR and Effie honors, for their creativity and effectiveness. She holds a Masters degree from Jagiellonian University.

Prior to her career in brand management, Agata worked as a Junior Music Supervisor, suggesting a deep-seated interest in the intersection of music and media. She actively follows the work of global advertising leaders like Ogilvy and The Coca-Cola Company, indicating a passion for top-tier creative strategy.

She was part of the team behind the viral "Makaroniki Lubella" April Fools campaign, which turned a wordplay joke into a real product and a highly successful contest.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Award-Winning Campaigns
Led and contributed to multiple campaigns for Lubella that have won prestigious KTR and Effie awards for creativity, brand relaunch, and social media activation.
Creative Brand Activation
Specializes in turning creative concepts into engaging consumer experiences, such as an award-winning motion-activated mural and a viral April Fool's product.
Food & Beverage Marketing
As a Brand Manager for Lubella, she is deeply involved in the strategy and communication for a major Polish food brand, including new product campaigns.

Media Appearances

Agata has no verified media appearances

Work History

4-2024
Brand Manager at Grupa Maspex
2-2022 - 3-2024
Junior Brand Manager at Grupa Maspex
11-2020 - 1-2022
Asystent ds. marketingu at Grupa Maspex
1-2020 - 5-2020
Junior Music Supervisor at CORD Worldwide
1-2020 - 5-2020
Junior Music Supervisor at CORD Warsaw

Education

2016 - 2019
Master's degree from Jagiellonian University
2018 - 2018
Master's degree from University of Deusto

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cracow Metropolitan Area, Poland Job Level : Middle Designation : Brand Manager at Grupa Maspex
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Insights For Selling To Agata

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Agata is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Agata

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Agata move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Agata take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Agata

Personality Compatibility


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