Agata Kalinowska is a Brand Manager at Lubella, a part of Grupa Maspex, where she leads innovative and award-winning marketing initiatives. Her campaigns have earned multiple prestigious awards, including KTR and Effie honors, for their creativity and effectiveness. She holds a Masters degree from Jagiellonian University.
Prior to her career in brand management, Agata worked as a Junior Music Supervisor, suggesting a deep-seated interest in the intersection of music and media. She actively follows the work of global advertising leaders like Ogilvy and The Coca-Cola Company, indicating a passion for top-tier creative strategy.
She was part of the team behind the viral "Makaroniki Lubella" April Fools campaign, which turned a wordplay joke into a real product and a highly successful contest.
Read the full overview →They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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