Luis R Baptista

Evaluator
DISC Type : Scd

Book Author at Pivot-Quest

London, England, United Kingdom

Overview

Luis R Baptista is a Founder at UrPivot, focusing on helping professionals understand their AI exposure and identify actionable career paths. He is also a Board Member, Professor, Author of "Pivot-Quest", and Go-to-Market Expert. Luis has developed a Brand and Product Management course on Coursera with over 140, 000 students.

Luis is passionate about guiding individuals through career transformations, drawing from interviews with over 1, 000 experts and career pivoters. He actively engages with organizational leaders and HR executives on transformation teams.

People often describe Luis as transparent, passionate, informed, reliable, empathetic, and insightful.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI Career Transformation
As the founder of UrPivot, Luis is dedicated to helping professionals navigate the impact of AI on their careers and develop adaptability skills for future job markets.
Brand Management
Luis developed and teaches a highly successful Brand and Product Management course on Coursera, reflecting his expertise and passion for the subject.
Go-to-Market Strategy
Luis is recognized as a Go-to-Market Expert and provides pragmatic brand, marketing, and CX consultancy through Galleon Blue.

Media Appearances

Pivot-Quest by Luis R Baptista - Publishizer. Featured in Publishizer

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Pivot-Quest - by Luis R Baptista, Juliana N Pereira - Barnes & Noble. Featured in Barnes & Noble

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Pivot-Quest by Luis R Baptista - Publishizer (Updates). Featured in Publishizer

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Work History

1-2025
Book Author at Pivot-Quest
4-2024
Founder at UrPivot
9-2016
Course Developer at Coursera
9-2015
Board Member at Multiplatform Content
9-2014
Advisor To The Board at EMM Group, Inc.

Education

1994 - 1996
MBA from Northwestern University - Kellogg School of Management
1984 - 1989
Civil Engineer from Universidad Metropolitana (VE)

More Information

Social Presence :

Prographics :

Exp : 33 Location : London, England, United Kingdom Job Level : Leadership Designation : Book Author at Pivot-Quest
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Luis

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Luis take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Luis

Personality Compatibility


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