Agustín Rotondo

Commander
DISC Type : D

Head of CMI Ventures at CMI Ventures

Bogota, D.C., Capital District, Colombia

Overview

Agustín Rotondo is the Head of CMI Ventures, the corporate venture capital arm of Corporación Multi Inversiones. He is an expert in CVC and Open Innovation, focusing on connecting corporations with disruptive startups. Previously, he led Wayra Hispam, Telefónicas CVC, managing a portfolio of over 100 startups across Latin America.

He is passionate about generating a positive economic, social, and environmental impact through purpose-driven innovation. His mission is to help build a better world by fostering collaboration and growth between emerging companies and established corporations. He holds an Industrial Engineering degree and a dual MBA from ESIC in Madrid and SISU in Shanghai.

In 2010, he co-founded SuperarMe, a personal development initiative, demonstrating an early commitment to helping others grow.

Personality Overview

Risk-Taker

Strong-Willed

Decisive

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Corporate Venture Capital
His entire career is dedicated to CVC, leading strategies for Telefónica's Wayra and now CMI Ventures to bridge the gap between corporations and startups.
Open Innovation
He believes in fostering collaboration between corporations and startups to drive transformation and create mutual business value across Latin America.
Physical AI
Believes the future of AI lies in its physical applications in sectors like agriculture and construction, viewing it as more impactful than generative AI.

Media Appearances

CMI Ventures adds experience in venture capital with the arrival of Agustín Rotondo. Featured in CMI Ventures

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Agustín Rotondo Joins CMI Ventures to Strengthen Corporate Innovation in Latin America. Featured in Latam Republic

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CMI Ventures suma a Agustín Rotondo como nuevo Head y redobla su apuesta por la innovación en América Latina. Featured in StartupsLatam

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Work History

3-2025
Head of CMI Ventures at CMI Ventures
12-2019 - 3-2025
Managing Director - Hispanoamérica at Wayra Hispam
7-2018 - 11-2019
Country Manager Argentina at Wayra Hispam
3-2024 - 2-2025
Boad Member at ColCapital - Asociación Colombiana de Capital Privado
3-2022 - 2-2025
Board Member at AMEXCAP

Education

2011 - 2012
MBA from ESIC Business & Marketing School
2012 - 2012
MBA from Shanghai International Studies University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Head of CMI Ventures at CMI Ventures
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Insights For Selling To Agustín

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Agustín is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Agustín

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Agustín move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Agustín take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Agustín

Personality Compatibility


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