Agustin Virgil

Visionary
DISC Type : Ds

Ventas / Sales OOH at UCC Coffee Spain

Seville, Andalusia, Spain

Overview

Agustín is a seasoned sales and marketing leader with extensive experience in the FMCG food and beverage sector at companies like UCC Coffee, Grupo Lactalis, and Cacaolat. He specializes in business development, key account management, and building efficient sales teams. Colleagues describe him as strategic, methodical, and a perfectionist.

He is deeply passionate about the world of sales and marketing, viewing it as a core part of his personal and professional fulfillment. His recent focus is on the coffee industry, often sharing insights and motivational content that connects the experience of coffee with a positive, proactive approach to life and business.

He was recognized in 2016 for developing and implementing a new commercial model at Lactalis Puleva that significantly increased profitability.

Personality Overview

Fast But Thoughtful

Objective Evaluator

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Coffee in Hospitality
His recent professional activity and posts are heavily focused on the challenges and opportunities for coffee within the hotel and restaurant sector.
Strategic Business Growth
A core theme throughout his career, he focuses on reorganizing commercial models and creating new market opportunities, which he terms "nuevos océanos" (new oceans).
Sales Team Leadership
Emphasizes the coordination and motivation of multidisciplinary teams to implement more productive and efficient work methodologies focused on results.

Media Appearances

Agustin has no verified media appearances

Work History

1-2023
Ventas / Sales OOH at UCC Coffee Spain
1-2021 - 12-2022
Key Account Manager at Grupo Leche Rio S.A.
7-2019 - 12-2020
Sales Manager Expansion at Cacaolat Group at Cacaolat
8-2017 - 7-2019
Sales Director Iberia at La Linea Verde Soc. Agr. S.p.A - DimmidiSì
3-2013 - 8-2017
Key Account Regional Manager South and National Accounts at Grupo Lactalis

Education

Agustin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 26 Location : Seville, Andalusia, Spain Job Level : N/A Designation : Ventas / Sales OOH at UCC Coffee Spain
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Insights For Selling To Agustin

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Agustin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Agustin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Agustin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Agustin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Agustin

Personality Compatibility


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