Ahmed El Sherif

Enigma
DISC Type : Dci

Head of Real Estate - GCC at Boutiqaat

Dubai, United Arab Emirates

Overview

Ahmed El Sherif is a seasoned real estate and retail expansion leader, currently driving growth for Boutiqaat Group across the GCC. With a background from Tanta University and extensive experience at Lenskart, he specializes in market entry, strategic partnerships, and scaling brand presence. Colleagues describe him as energetic and focused on deliverables.

Ahmed actively engages with the broader retail community by participating in major industry events like the Retail Congress MENA to connect with fellow visionaries. He shows a keen interest in marketing that resonates culturally, as demonstrated by his promotion of localized, themed collections for special occasions.

He was recently featured among top industry leaders in the commemorative book "Souks to Malls: Retail Evolution in the Gulf - The People".

Personality Overview

Challenger

Friendly Yet Blunt

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

GCC Retail Expansion
His entire career, including current and past roles at Boutiqaat and Lenskart, is focused on increasing retail footprint and brand visibility in the GCC.
Strategic Real Estate
As the Regional Head of Real Estate, he orchestrates market entry strategies and secures prime locations for new stores, such as at the Mall of Arabia.
Building Partnerships
His roles consistently involve forging relationships with key stakeholders and business partners like Cenomi Centers to drive expansion and secure opportunities.

Media Appearances

Ahmed has no verified media appearances

Work History

1-2026
Head of Real Estate - GCC at Boutiqaat
4-2024 - 1-2026
Sr. Business Development Manager - Retail Expansion & Growth (Middle East) at LenskartME
3-2022 - 8-2024
Business Development Manager - Retail Expansion & Growth, GCC at LenskartME
11-2021 - 4-2022
Business Development Manager at spaceme.ae
3-2021 - 11-2021
Business Development Manager at Cornerstone Interiors LLC

Education

2008 - 2012
Bachelor’s Degree from Tanta University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Head of Real Estate - GCC at Boutiqaat
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Insights For Selling To Ahmed

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ahmed is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ahmed

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ahmed move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ahmed take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ahmed

Personality Compatibility


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